Crowdfunding via online platforms is a relatively new concept, but it has the potential to be a powerful tool for any small business. With the help of strangers who are interested in your company or your products, a clever entrepreneur can take advantage of the opportunity that crowdfunding offers to generate funds for new ventures.…
According to the Content Marketing Institute, some 93% of marketers already had a content marketing strategy in place by 2013, and this figure continues to grow as more companies come to recognise the benefits of providing value-adding content to their target audiences. A report by the same organisation also found that 72% of large companies…
With the vast majority of businesses maintaining an email newsletter strategy, email marketing remains enormously popular. It is cheap and fairly uncomplicated, and it presents an exceptionally high return on investment compared to almost every other area of digital marketing. However, given that some 100 billion business emails (many of them spam) are sent out…
Contrary to what the doomsayers might claim, email remains the preferred way for businesses to keep in contact with both other businesses and consumers. In fact, email as a medium for direct communication is actually growing, with more businesses investing in an email marketing campaign than ever before. Small, local businesses can also enjoy the…
The Internet has reached maturity, but search engine optimization (SEO) continues to evolve as new applications for online technology emerge. Mobile devices are changing the way that website visitors consume content while traditional desktops remain relevant for content creation. Search engines continue to favor activity on social media through shares, mentions, and links. Below is…
In a time where brand awareness is everything, social media is giving small businesses a big voice. By engaging with the community in a friendly, informative or fun way, you can connect directly with the people who really matter. For a little time, and a very small amount of money, you can achieve the sort…
No matter what business you are in, you are in the customer service business. Without customers, your business wouldn’t exist. If you’re thinking that just because you don’t work in retail or ever have any contact with a customer you shouldn’t have to worry about customer service, you’re making a big mistake. Whether you’re…
Social media marketing is one of the most effective ways to market your business online. Compared to SEO and standard marketing efforts, social media provides a stable, direct avenue of interacting with your fans. It’s practically a fact that businesses with strong social media presences experience steadier growth than businesses that lack it. But social…
It goes without saying that time is a precious commodity for every professional, but this is especially the case for small business owners and entrepreneurs. Limited access to staff and corporate resources combined with packed schedules often mean that there just aren’t enough hours in the day to get absolutely everything done. How do other…
Sponsorship is an excellent marketing tool for small businesses. A small investment provides long-term rewards. Use sponsorship as a way to reach out to your current clientele while increasing your company’s overall customer base. Here are several ways that you can sponsor a good cause. Youth Activities Little League teams are run by volunteers. Kids…