With the vast majority of businesses maintaining an email newsletter strategy, email marketing remains enormously popular. It is cheap and fairly uncomplicated, and it presents an exceptionally high return on investment compared to almost every other area of digital marketing. However, given that some 100 billion business emails (many of them spam) are sent out…
In a time where brand awareness is everything, social media is giving small businesses a big voice. By engaging with the community in a friendly, informative or fun way, you can connect directly with the people who really matter. For a little time, and a very small amount of money, you can achieve the sort…
No matter what business you are in, you are in the customer service business. Without customers, your business wouldn’t exist. If you’re thinking that just because you don’t work in retail or ever have any contact with a customer you shouldn’t have to worry about customer service, you’re making a big mistake. Whether you’re…
It goes without saying that time is a precious commodity for every professional, but this is especially the case for small business owners and entrepreneurs. Limited access to staff and corporate resources combined with packed schedules often mean that there just aren’t enough hours in the day to get absolutely everything done. How do other…
Attending trade shows is an excellent way to grow your customer base and network with current customers. However, it is important to remember that your competitors will also be attending those trade shows, seeking to make your current customers theirs and keep you from snagging those new clients. Therefore, it is important that you make…
Expos can be a great marketing tool and an effective way to gain positive exposure for your company or product. But if you’re new to the world of expos and trade shows, it can also be intimidating and potentially overwhelming. Here are ten tips to help newbies have a terrific expo experience. 1. Identify Three…