As a business owner, keeping your brand fresh in the minds of your current and potential customers is a huge key to success. When your brand is easily identifiable, recognizable and memorable, your organization will benefit in countless ways. With that being said, it can oftentimes be difficult to find marketing strategies that provide consistent…
With so many messages competing for consumers’ attention, it’s important that people remember your business. Aim to make your business the first one that enters their minds when they think of what you offer. Here are seven ways to make your business more memorable. Trade Under a Memorable Business Name Your business name should not…
Many entrepreneurs believe that outsourcing is reserved for big companies. However, small businesses can also derive many benefits from the practice. Here are some of the ways that outsourcing business functions can benefit your small business. 1. Increased efficiency Small businesses can run more efficiently by outsourcing some processes to specialists. Utilizing third parties’ special…
LinkedIn is a networking platform for professionals and businesses looking to connect with like-minded people, potential employers and new customers. Creating the right impression is essential for making useful connections on LinkedIn. Your LinkedIn profile is the first chance you will have to present yourself to the LinkedIn community, so it’s important to create a…
Turning on your automatic reply saying you’re out of the office before taking leave is good email etiquette. However, they tend to be generic one-liners and are a missed marketing and PR opportunity. Your out-of-office reply will probably be one of your most-read emails; the recipient, hoping for a reply, receives one seconds after they…
It’s almost a law of nature that a modern business needs a blog as part of its website. However, just as everyone once rushed to put up a website without necessarily having clear aims in mind, many business blogs even today have little or no strategy behind them and so achieve less than hoped. A…
With spam folders being flooded with junk emails in enormous quantities, there’s no doubt that email marketing has formed a rather dodgy reputation in recent years. Nonetheless, email remains one of the most rewarding marketing platforms of all, not least because of the exceptionally high return on investment it can offer. However, far more promotional…
Every business needs access to social media. Social media marketing is one of the best ways to reach new audiences. Facebook and Twitter in particular have millions of users who are just waiting to hear about what you have to offer. But you can’t just go to social media and expect a sudden surge of…
The relationship between a business and its customers has evolved greatly over recent decades. Commercial organizations have long understood that the customer is central to their success, but the way many businesses have developed their service offerings has often left customers feeling short-changed. The customer experience has suffered in the pursuit of the holy grail…
You have probably heard about the high-profile security breaches at companies like Target, Sony and T.J. Maxx, and at the IRS and other government agencies. What you may not know, however, is that small and midsize companies are also at risk of data breaches and hacker break-ins. If you run a small to midsize business…