With credit card fraud reaching its highest level since 2003, business owners must take action to prevent financial loss. Embedded chips have failed stop thieves from stealing credit card information, outlining the need for businesses to ramp up their own security measures to halt fraudsters in their tracks. Failure to investigate large credit card purchases…
Social media has grown to such intimidating proportions that it’s understandably challenging for businesses and marketers to stay abreast of developments in the space. Worse, when it comes to social media marketing, many might not even know where or how to begin. After all, it’s one thing to gain digital points like a Facebook “Like”…
In today’s fast-paced, technological world, the business of marking and advertising has evolved to more of an art than a skill. You’ve got to finesse your strategies so that you’re not being an overt, in-your-face kind of advertisement, but you still want to get all the great qualities of your product across to the consumer.…
Emotions are an easily manipulated part of human nature. Marketers frequently use emotional marketing to establish a connection between the consumer and the advertised product or service. One of the most commonly exploited emotions in marketing is fear. Fear is effective because it empowers people to change their behaviors, and decades of research reveals fear-inducing…
If you aren’t a marketer yourself, it’s a good idea to hire a digital marketing agency as your business grows. An agency’s experience and expertise can do great things for your marketing efforts, and outsourcing your marketing will free you up to focus on more pressing aspects of running your business. But you shouldn’t just…
The first commemorative objects were used by George Washington in his 1789 bid to become the president of the United States. Since then, promotional products have become a standard part of the marketer’s toolkit. When used properly, promotional products can radically increase the number of people who know about your brand. This is an opportunity…
Most people spend a lot of time and money trying to get people to visit their website, although not everyone will buy from them the first time. Some marketing experts accept this problem as a fact of life, but it does not need to be that way. You can use email marketing to stay in…
Email is a part of people’s everyday lives. Most people start their days by checking their emails, whether on their phone or desktop. This makes email one of the most efficient ways to promote your brand. Nonetheless, some business owners still hesitate to start an email marketing campaign. If you’re one such person, here are…
Facebook wants to make everybody happy with their advertisement system. What’s crazy is that they seem to be making it work. When businesses purchase advertisements, they are trying to improve one of their key metrics. This usually comes in the form of traffic to their website, which can be converted into mailing list signups and…
A website without any promotion will almost certainly fail to draw significant amounts of traffic. Similarly, a website that focuses on gimmicks and hyped marketing methods might find they fail to gain traction or only receive occasional spikes of traffic. The reality is most successful businesses are using fundamental marketing tactics that have been proven…