Many entrepreneurs believe that outsourcing is reserved for big companies. However, small businesses can also derive many benefits from the practice. Here are some of the ways that outsourcing business functions can benefit your small business. 1. Increased efficiency Small businesses can run more efficiently by outsourcing some processes to specialists. Utilizing third parties’ special…
Turning on your automatic reply saying you’re out of the office before taking leave is good email etiquette. However, they tend to be generic one-liners and are a missed marketing and PR opportunity. Your out-of-office reply will probably be one of your most-read emails; the recipient, hoping for a reply, receives one seconds after they…
Attention Facebook Users! Are you tired of not being able to express how you actually feel on Facebook posts, photos, etc.? Great news – Facebook is finally acknowledging that “like” is not the right sentiment for every occasion and is offering new options! Reactions, five emoting emojis, were rolled out to Facebook’s more than 1.5…
It’s almost a law of nature that a modern business needs a blog as part of its website. However, just as everyone once rushed to put up a website without necessarily having clear aims in mind, many business blogs even today have little or no strategy behind them and so achieve less than hoped. A…
With spam folders being flooded with junk emails in enormous quantities, there’s no doubt that email marketing has formed a rather dodgy reputation in recent years. Nonetheless, email remains one of the most rewarding marketing platforms of all, not least because of the exceptionally high return on investment it can offer. However, far more promotional…
The relationship between a business and its customers has evolved greatly over recent decades. Commercial organizations have long understood that the customer is central to their success, but the way many businesses have developed their service offerings has often left customers feeling short-changed. The customer experience has suffered in the pursuit of the holy grail…
According to the Radicati Group, 196 billion emails are sent daily around the world, and 109 billion of these are business emails. If you think email marketing is a thing of the past, think again. The worldwide use of emails is predicted to rise again in the next few years. Even alongside the rise…
It is a truth universally acknowledged that if you are in business, you need to be networking. Yet there are so many networking groups available that, for the newbie, it can be difficult to spot the best networking groups and make the most of time spent with them. Just how do you get the best…
In mid-2012, then-Presidential candidate Mitt Romney found himself in the midst of an embarrassing email hacking debacle. Romney formerly worked for a large financial institution and therefore should have understood the necessity of quality email security, but he was allegedly using a Hotmail account at the time. The hacker who breached the account was able…
If you haven’t jumped on the Instagram bandwagon yet for your business, that may not be a good thing. New social media outlets come out almost weekly, and they all claim to be the next big thing. Instagram has been around for a few years now, and with over 300 million users, it has proved…