Use Customer Service as a Marketing Tool | LMS Solutions Inc. Royersford

How to Use Customer Service as a Marketing Tool

Customer service has traditionally been seen as an after-sale operational function but has increasingly moved to the forefront of marketing to new and existing customers. Businesses need to address this new opportunity. No longer is customer service synonymous with a “help desk” or “complaint department.” In the days before social media, it was common practice…

Black Friday Business Preparation

5 Ways Small Businesses Should Prepare for Black Friday

The holiday season is fast approaching, and big retailers are already making plans for their Black Friday sales and events. Small business owners might not think they should participate in this significant shopping day. However, Black Friday kicks off a four-day weekend of shopping experiences that customers love. It’s followed by Small Business Saturday and…