10 Tips for a Terrific Expo

Expos can be a great marketing tool and an effective way to gain positive exposure for your company or product. But if you’re new to the world of expos and trade shows, it can also be intimidating and potentially overwhelming. Here are ten tips to help newbies have a terrific expo experience. 1. Identify Three…

How To Publicize Your Local Business

If you own and operate a small business, you may wonder why some businesses seem to achieve success almost effortlessly, while others struggle, even if they are well–managed. This seems to be especially the case in tough economic times. If your small business is finding it difficult to achieve its sales targets, it may seem…

Getting More Twitter Followers For Your Business

Twitter is gaining in popularity at an extremely rapid pace, and many analysts have predicted that it’s the social network to watch over the next few years. If you are used to other social media sites like Facebook and LinkedIn, you’ll realize that Twitter is a completely different animal- especially when creating and maintaining an account for your business. Engaged followers are they…

Set Your Business New Year’s Resolutions  

It’s the New Year – a time to reflect on the past year and set new goals and aspirations. However, keeping those resolutions can be tricky, especially if they’re far-fetched.  Instead of setting unattainable goals this year, take a moment to reflect on the lessons learned from the past year and move forward with a new…

3 Reasons You Should Be Outsourcing

You probably don’t need to be told this, but running a successful business is a ton of work. Wouldn’t it be great to just have someone else perform the heavy lifting? Having full time employees is perfect for that, however occasionally that’s just not enough. If none of those employees are graphic artists, how can…

5 Tips For Writing Engaging Posts On Facebook

As a local business, writing engaging status updates on Facebook is important because the more interest and interaction you spark, the more successful your business or website will be. This also helps with branding efforts and customer loyalty. The more someone likes your business, the greater his feeling of loyalty and reluctance to branch out.…