The main difference between success and failure on Facebook is in knowing the right information. Many influential marketers have built their brands on a few key tactics which drive most of their growth.
You can learn these tactics. If you focus all your time on the work that matters, you’ll get disproportionately good results for your effort.
This guide explains the fundamental concepts that make Facebook marketing possible.
Why People Follow Facebook Pages
The reason that a person will follow a page is because they enjoy the content and want to see more of it. It doesn’t matter if anything else is going on so long as that core need is met. Your job as a Facebook marketer is therefore to create content that people want to see.
Don’t get over-complicated about it. Most of the best brands find simple and repetitive ways to share a lot of content. They boil down their brand to one or two key niches and then overload on content in those areas.
What does your audience come to your brand for? How can you turn that idea into a form of content on Facebook? Make it worth the attention and new fans will find you.
Making Your Content Better
There are several ways to improve your content quality. Each one is good for different reasons.
The most obvious approach is to buy better recording equipment. It’s true that a great camera will result in better-looking video footage, which may get you some more attention. This is a good idea if you can afford it.
If you are stuck with cellphone footage, don’t fret. Some of the most successful marketers started on cellphones. In this case, focus more on improving your own skills as an editor. Can you get better at photo editing, video editing, working with audio, and filming? If so, your content will improve.
Listen to audience feedback as much as you can. There is no better way to learn about improving your page than by hearing real feedback from real fans. This should overrule all other considerations.
How Long it Takes
Different brands see different rates of growth on Facebook. You may gain thousands of followers per day or it may take a whole year to see your first thousand. This depends on how good your content is and what niche you are in.
In general, it is better to assume a slow and steady growth of your page. For a new marketer, it’s good to aim for 100-200 new followers per month as a “stretch goal” and be satisfied with picking up even 10-20 per week at the very start. Over time the numbers will improve.
Eventually, you can monetize your page and hire freelancers to help you create content. This is where the more advanced tactics will become possible.
Push Through The Dip
Most marketers experience a “dip” in their experience on social media after the first few months. You may feel tired and uninspired, wanting to forget about the whole thing.
When you feel this way it is even more important to work hard and post a lot of content. If you stop posting, it is a self-fulfilling prophecy of failure.
Try to push through and commit to at least four full months of hard work on Facebook before you decide if you’ll do it for the long-term. This way you can see the potential for your page to reach a huge audience.