Twitter is one of the most popular social media platforms, and it is ideal for most businesses. However, it’s also not an easy site to master, and there is a specific art to gaining followers. This article will tackle the subject in further detail by looking at some strategies you can use to grow your account.
1. Targeted following
Making the distinction between aggressive and targeted following is important. Twitter is clear that aggressive following is against its rules. Therefore, don’t attempt to follow hundreds of users per day. However, keep in mind the social media site encourages following.
The critical thing is to follow those most relevant to you, and don’t overdo it, per day. One of the fundamental principles in marketing is the concept of making yourself known. Targeted following is one way you can do this in the modern age. As a new brand on social media, it is indeed something you should engage in.
2. Regular and consistent activity
It’s a fundamental principle across social media to update your profiles regularly. Even if you are good at gaining engagement every time you tweet, it won’t help you much if you only do so rarely. Consistent activity is important on Twitter because the site moves quickly.
Also, you should be consistent with the type of content you post. It’s far easier to establish your expertise by sticking to a consistent message rather than a more haphazard approach. Furthermore, your engagement is more valuable if it is connected to your industry. It should be clear by looking at your profile who you are, and the values you represent.
3. Share and like content from others
One of the critical things about Twitter is to ensure you don’t come across as too promotional. Therefore, you shouldn’t only be interested in your content. It should be a regular part of your process to like and share other tweets you agree with. Also, sharing content counts as a tweet. Therefore, this is an easy way to increase your activity, but keep a healthy balance between your content and sharing the content of others.
You may think doing simple things such as this won’t help you gain followers. However, the opposite is true. These are simple and easy actions for you, but this endorsement will lead to gaining new followers. It may also mean others will be keen to return the favor in the future, which will increase your exposure.
4. Communication is key on Twitter
If you look at the history of the social media site, it’s clear it started life as a communication platform. Although, social media sites have moved closer together, starting conversations still plays an integral part on Twitter.
When you want to grow your account, engaging in these conversations is a crucial part of the process. It’s also true to say when you tweet in reply to an account with many followers; your comments may reach a wider audience. The same is true when others reply to your tweets; it’s important to stay involved in the process. The bottom line: You can’t hope to be successful on Twitter purely by talking to yourself the whole time.
5. Talk about popular topics
Generally speaking, brands with niche interests won’t do well on social media. Instead, you want subject material that has a broader interest. You need to think carefully about the subjects you tweet on. At times, this may be easier to do due to certain things trending that may be relevant to your business.
However, you can’t always rely on that, and it’s crucial to have a knack for knowing which subjects are popular that apply to your business. Certain topics always have a high level of interest whether or not they are trending. Going back to a previous point, combining a consistent message with popular subjects can be an incredibly powerful mixture for success.
Building a successful presence on social media takes hard work and persistence – so don’t think of this as a rush to gain followers. However, the key things to do are to engage in targeted following, be active on your profile, share and like content from others, communication is key on Twitter and discuss popular topics.