Nine Email Marketing Strategies to Increase Customer Loyalty Whatever industry you’re in, a loyal customer is a huge asset to your business. As well as being more likely to keep buying your products or services, they’re also more likely to spread the word about your company. With the right approach to email marketing, you can…
7 Benefits of Email Marketing for Small Businesses Email marketing is an effective way of communicating directly with your customers and prospects in an easy-to-use, efficient format. It’s an excellent way to build rapport with your customers and allows some flexibility in what information you send them so that you’re not constantly bombarding them with…
How to Use Social Proof to Boost Email Marketing Results More than ever before, consumers rely on other people rather than brands to guide their purchase decisions. This is why businesses using email marketing need to incorporate more social proof in their email campaigns. Using social proof such as testimonials and case studies is not…
7 Types of Email Marketing Campaigns That Get Opened Ready to shake up your email marketing, boost your open rates, and get more conversions? Email marketing is an essential part of any digital marketing strategy. In fact, email is the most popular form of content marketing for businesses, ahead of social media, blog posts, videos,…
Email Engagement: Five Key Metrics Every Small Business Should Monitor Closely For any small business, email marketing is still one of the best ways to build long-term customer relationships and accelerate growth. Unfortunately, many small businesses don’t pay enough attention to email engagement metrics, which ultimately undermines results. Keeping track of engagement metrics is key…
10 Tips to Write Compelling Marketing Emails Are you unhappy with the results of your last email marketing campaign? Was the product perfect, the price spot on, and your audience the ideal target for such an offer? In that case, the most likely reason your emails didn’t achieve the desired results is that the wording…
6 Email Marketing Mistakes That Can Doom Your Business in 2022 Email is one of the most powerful ways to market a business, generating more leads than any other marketing method. However, without proper planning and advice, you can tarnish your brand reputation. Thankfully, these email marketing mistakes are easy to avoid, and you can…
10 Email Marketing Tips for Small Businesses Regardless of the type of business, email marketing can be an excellent way to build customer relationships and generate sales. Indeed, many sources cite email marketing as the most lucrative form of online marketing. Despite the proven effectiveness of email marketing though, some small businesses feel that it…
Email Marketing for Service Businesses: Seven Golden Rules to Boost Results With the global number of email users predicted to grow to 4.59 billion by 2025, it’s no surprise that service businesses are taking advantage of email marketing to generate growth. From finance, real estate, and information technology, to hospitality, healthcare, and home maintenance, every…
3 Effective Marketing Channels to Use for Your Small Business in 2022 To develop a winning marketing strategy, it is necessary to identify important marketing channels that are appropriate for your business. Large corporations can brainstorm and implement as many marketing tactics as they like because they have the luxury of big budgets. However, small…