Never before has marketing been so aggressively marketed. Ad agencies no longer have the luxury of lounging around “conceptualizing” marketing strategies for their clients, and business owners have taken on the role of developing and rolling out their own marketing strategies, based on their knowledge of the market and their product’s position in that market.…
Building customer relationships and developing brand loyalty is paramount to running a successful business. If you don’t create the right type of customer-focused atmosphere, your customers may support your competitors instead. According to a recent survey by RightNow, 89 percent of consumers will no longer do business with a company after a poor customer service…
It seems a lot of people want to be full-time bloggers or writers these days. However, there is a certain art to creating quality content. Although every article is different, it’s important to have rules to stick to, so you can create better content and make the process a little bit easier. 1. Write engaging…
The main difference between success and failure on Facebook is in knowing the right information. Many influential marketers have built their brands on a few key tactics which drive most of their growth. You can learn these tactics. If you focus all your time on the work that matters, you’ll get disproportionately good results for…
Twitter is one of the most popular social media platforms, and it is ideal for most businesses. However, it’s also not an easy site to master, and there is a specific art to gaining followers. This article will tackle the subject in further detail by looking at some strategies you can use to grow your…
Are you a small business struggling to keep your market share as the competition in your niche increases? In this scenario, you are not alone. Every business comes across increase pressure from the competition. After all, you and your competitors are fighting for the same share of the market. It is essential to respond effectively…
According to a survey by the Concerto Marketing Group and Research Now, 82 percent of customers will regularly use a brand they trust, and 83 percent will recommend that company to others. Trust will ultimately lead to a successful business. When you say things, it isn’t instantly disregarded as sales talk. And that’s a powerful…
Customer service has traditionally been seen as an after-sale operational function but has increasingly moved to the forefront of marketing to new and existing customers. Businesses need to address this new opportunity. No longer is customer service synonymous with a “help desk” or “complaint department.” In the days before social media, it was common practice…
Online business has become a common practice and continues to provide new opportunities for commercial growth and prosperity day by day. But online success doesn’t come by itself – it is achieved through a range of strategies and techniques which imply not only the improvement of your e-commerce website design, but also methods for the effective cooperation…
Marketing is a tricky business. Say the right thing and people will flock to you. Make a mistake in wording, and the public won’t give you a second glance. But how do you know what exactly you should say? Well, that’s what copywriters are for. Copywriting exists for one thing: to make sales. These writers…