5 Powerful Mobile Marketing Strategies for Your Business Businesses need to constantly stay on top of the latest and greatest marketing methods. While content marketing, social media marketing, and email marketing are all incredibly effective for getting customers, you should also make use of mobile marketing. Tons of consumers now use their smartphones daily and,…
7 Ways to Make In-Person Networking Work Better for Your Business Business is all about networking, but if you believe your only opportunity lies with networking online, then you’re missing out on business. There are still a lot of people who believe that online networking can be done faster and easier than face-to-face networking, but…
10 Ways to Market Your Small Business to Local Customers When you launch a new local business, your first task will be to get your brand known in the local community. And, as a local business, you are uniquely positioned to engage with the community in a way that big brands cannot. Indeed, even if…
10 Ways to Reduce Customer Acquisition Cost How much does it cost you to acquire each new customer? The answer to that question is to be found in the equation ‘total sales and marketing expenses / total number of customers acquired’. But the result of that equation provides much more than an interesting statistic. Your…
5 Tips for Successful Content Marketing Content marketing is a great method for gaining more brand exposure, organic traffic, and conversions using search engine optimization. When done incorrectly, however, these benefits may never materialize. This is not only a waste of time but also a significant waste of opportunity because the content produced for this…
5 Low-Cost Marketing Strategies for Your Business As a local business owner, you may be on the lookout for new ways to improve your existing marketing plan, grow your brand, and capture new customers. Here are five low-cost, and in some cases no-cost, marketing strategies that you can use to market your business. Whether you’re…
8 Types of Content Marketing Videos People Will Want to Watch A statista.com survey found that the average internet user will spend more than one hour every day in 2021 watching online videos. That statistic may at first seem to be unbelievable. But then, according to Digital Information World, most consumers also now spend at…
12 Content Marketing Goals for Businesses The first step to ensuring the success of a content marketing campaign is to set yourself some goals. Undoubtedly, you will have read that advice before. After all, setting goals is at the top of the to-do list for any marketing campaign. But what goals should you set for…
10 Fundamental Small Business Marketing Mistakes to Avoid People often say that mistakes are valuable because you learn from them. However, it is unlikely you will see it that way if you make costly mistakes with your small business marketing. For many small businesses, once the annual marketing budget has been spent, there will be…
6 Effective Tips for Marketing Your Business on a Budget Marketing your business is vital as it helps you expand your brand, increase sales, learn the market, and earn trust from your audience. However, it is normal for a company to run on a shoestring budget that it can’t support some marketing strategies. This may…