10 Tips to Help You Make Smarter Business Decisions One of the most crucial skills an entrepreneur must have is, of course, the ability to make sound business decisions. However, when you are faced with make or break decisions, deciding whether to jump one way or the other can be stressful. But being indecisive…
Successful Habits of Great Customer Service Managers Customers are the lifeblood of any business, and how you value your customers will ultimately determine the level of success you’ll achieve. Fail in customer satisfaction, and you’ll be on the sure path to doom. As a service manager, the pertinent question lies in how you can continuously…
Every business needs a good public image to succeed, so if you are an entrepreneur, keep this in mind at all times. A company’s image is a guide to the quality and character of its products and plays an important part in people’s shopping choices. Consciously or subconsciously, your customers will be seeking signs that your…
‘People buy from people’ is an adage that is as accurate today as it has always been. Here is a simple example of what the phrase means. There are two coffee shops that you could visit in the morning on your way to work. One coffee shop serves average-quality coffee, but the staff always greet…
A good logo design can speak a thousand words about your company. Just by looking at your logo, customers can quickly form an opinion about you, what you stand for, what services you’re offering, and so on. By quickly looking at your logo, customers can tell if your company is trustworthy or if dealing with…
A brochure is the centerpiece of your business’ print marketing materials. A quality brochure will explain what your company has to offer in a succinct and organized way. A poorly executed brochure will only serve to confuse and frustrate its reader. The following guidelines will help you create an effective, informative brochure for your potential…
Creating consistently engaging email content for your audience isn’t easy, especially if you’re sending frequent emails. Every reader has their own content preferences, so it’s good practice to offer a wide range of content to keep engagement levels high. This way, you can reduce unsubscribe rates and at the same time track which content types…
Amazing online customer service is essential to the success of your brand. Social media platforms such as Facebook, Instagram, and Twitter have changed how brands interact with their customers. When a brand has an interactive social media presence, it feels relatable and more like a person rather than a soulless, inanimate entity. This also means…
If you’re planning a start-up business and feel you lack credibility in the marketplace, there’s good news. First, you’re not alone. It’s only natural to feel like you lack credibility when you enter the marketplace for the first time because, in all probability, you do. But that’s a challenge you can easily overcome. Other than…
The growth of social media, review websites, and blogging has given more power to consumers. Brands need to be more transparent with customers, paying close attention to their reputation. Where it was once possible for businesses to deal with customer issues in private, more conversations are taking place in public spaces. Online reputation management (ORM)…