Ask any successful business owner what the true key to success is and many will answer that it’s obtaining and maintaining strong customer relations. No business is successful without a loyal and growing customer base behind it, and ensuring that your business has a friendly and effective customer service team and design in place is…
Why Should You Hire a Business Coach The amount of risk, abundance of potential pitfalls, and varying degrees of personal inexperience create an intimidating landscape for those brave enough to start their own business. Start-up costs are typically substantial, and the prospect of losing money will constantly loom over every business owner, especially in their…
Attracting reviews boosts your search engine page ranking, shows off the quality of the service you provide and helps to attract new customers. In fact, marketing experts Zendesk have found that 90% of internet users say that positive reviews influence their decision to buy. In 2014, BrightPilot found that 88% of consumers trusted online reviews…
With the rise of social media, smartphones, and e-commerce, every business from sole-proprietorship hot dog carts to Fortune 500 corporations have turned to the Internet for their marketing needs. With few exceptions, a business, even a small business, is essentially committing suicide if it does not have a strong web presence. There are certain web-based…
Regardless of how amazing your blog post happens to be, visitors aren’t likely to take the time to read anything unless there’s an eye-catching headline above it. This is especially true of curious browsers checking out your blog for the first time. The key to getting more engagement out of your blog is to add…
There are many benefits to creating a social media presence for your business, but it is not wise to sign up for all of them without some consideration. Being active on social media will increase customer loyalty to your business as well as provide many other benefits. Use these principles to help you decide which…
Twitter has been around for nearly a decade and is still a place where many people spend much of their leisure time. Since the start of 2016, Twitter has been the second most popular social media platform in the United States with over 320 million active monthly users. It would be foolish for businesses to…
Nearly 40 percent of email recipients decide whether or not to open an email based on the subject line. As the same time, nearly 70 percent of email recipients determine whether or not an email is spam based on the subject line. Clearly, there’s a need a pay particular attention to your subject line if…
Targeting older audiences can be a challenge if you don’t have a well-thought-out plan. Older and younger audiences may have different preferences. What can work on younger crowds may not necessarily work for their parents or grandparents. Older audiences can also be harder to reach because they might not be as tech-savvy. Despite this, older…
At its core, video marketing is simply using online videos in the promotion of your business. There are many ways to use videos to build your business including putting them on your own website or posting them on YouTube. The following article will help you evaluate the different types of videos and the many ways…