Ranking in the search engines used to be dominated by backlink building. While links are still important, there is now far more focus on quality content and on-page optimization. For sites willing to create excellent content that draws in readers, the updated algorithms have only benefited them, allowing them to rank for competitive keywords. Creating…
While SEO might not be the trendiest online marketing solution anymore, it is still among the most effective options available. The research company Borrell Associates estimate that SEO spending will reach almost $80 billion by 2020, with small businesses being a major driver of the growth. An important factor in this growth is the fact…
Keeping on top of new technology can help business owners stay on the cutting edge of their industry. Technology can help save time, cut costs, and improve communication, but many small and medium-sized business owners often tend to shy away from the latest advancements in tech. It seems counter-intuitive, so why do business owners do…
When you are new to email marketing, it’s easy to underestimate the importance of a good platform on which to base it. After all, the list is small to start with and sending an email once in a while is not an issue. WordPress plugins with rich features are also available to manage your email…
It’s never too early to start preparing for the holidays. Online and traditional brick-and-mortar businesses earn a hugely disproportionate amount of their annual sales during the holidays. There’s no type of product or service that you can’t leverage for holiday promotions. Holiday marketing is extremely competitive, however. You need to do everything possible to stand…
Working smarter, not harder is about getting maximum results from minimum effort. It’s also about making wise decisions that ensure your business flourishes. If you don’t, you’ll spend longer reaching goals. Years ago, people thought hard graft was needed to make businesses thrive. The more hours you toiled, the better. Now, managers understand that to…
Facebook. It’s our favorite social media site where we can share photos, update people on our lives, and stay in touch with friends and family. It’s fun, but it’s not a tool for business. Or is it? In actuality, Facebook is a fantastic venue for business promotion and growth. You can create content for your…
The last few years have seen an increase in the popularity of influencer marketing, but still, many businesses are reluctant to embrace it fully. Some marketers are comfortable with interruption marketing, using banner ads and email to get their message across. However, consumers are paying less attention to the type of advertising that interrupts their…
Marketing is an important part of running a business. Marketing is crucial for small or local businesses. Although most local brands don’t have the budget big, bombastic marketing campaigns, there are still things you can do with a relatively small budget. Here are five local marketing techniques you can employ for your small business. Focus…
If you’re like many business owners, you already employ a variety of marketing tactics. Some of the more common digital marketing strategies include SEO (search engine optimization), social media, paid advertising, and email marketing. These are all effective for getting more leads and customers, as well as for engaging with existing customers. However, there are…