Every day, over 1 billion hours of video is watched on YouTube worldwide, representing an enormous opportunity for content creators and marketers. However, the competition for exposure and viewer share is fierce, and there are no shortcuts to building a large, highly engaged audience. Thankfully, there are some time-tested strategies to help boost subscriber numbers…
Coming up with accurate, specific marketing goals can be a challenging task for any marketer. Your aim should be to find the most precise way to measure whether you achieved your objective. But how do you decide what to measure? When do you measure it? What’s an appropriate goal to assign yourself? The following five…
It’s no secret that managing a corporation isn’t easy, which is why it’s vital that you discover and implement the most effective methods for digital marketing. Any strong company needs to connect with customers. Working in a service-based industry means you’re frequently interacting with customers in person and during service calls, but are you reaching…
Imagine putting tons of effort into optimizing your site for SEO only to do a test search and find out your page didn’t make it anywhere near to the first page of the results page. Sounds terrifying? Welcome to the dark side of SEO; a place where unscrupulous site owners bend the rules by using…
As an innovative home base for brands worldwide, Instagram is the perfect platform to increase brand awareness and boost sales. You’ll find it difficult to come by a business, which doesn’t have an Instagram business account. Considering that around 80% of Instagram users follow at least one business account on the platform, brands should consistently…
An effective social media campaign has been shown to work for businesses of all sizes. The potential to increase engagement, make sales, and find new followers makes social media an essential marketing channel. There are, however, various myths and misunderstandings that can drastically reduce the end results. Some of these myths relate to the day-to-day…
It’s never too early to start preparing for the holidays. Online and traditional brick-and-mortar businesses earn a hugely disproportionate amount of their annual sales during the holidays. There’s no type of product or service that you can’t leverage for holiday promotions. Holiday marketing is extremely competitive, however. You need to do everything possible to stand…