Are you a small business struggling to keep your market share as the competition in your niche increases? In this scenario, you are not alone. Every business comes across increase pressure from the competition. After all, you and your competitors are fighting for the same share of the market. It is essential to respond effectively…
Pop-ups are one of the most incorrectly used marketing tools on websites, so much so that browsers such as Chrome and Firefox have created pop-up blockers to help online users combat them. While pop-ups may seem like an excellent option for you to beef up your subscription lists, improve customer experience, or reduce your abandoned…
Each year comes with a new list of trends and predictions for search engine optimization (SEO) that marketers, web designers, and business professionals are advised to apply to their online real estate. In most cases, these lists are a creative retelling of old information or a modified recital of someone’s top ten, twenty, or even…
Local business websites are far more common than they once were, but plenty of small businesses still don’t have a strong web presence. Some entrepreneurs may feel they are not big enough to warrant a site, while others don’t think their customer base would require one. In some cases, entrepreneurs may feel they can simply…
It’s clear that brands find success on some social media platforms easier than others. Twitter can be a challenging site to crack, and there are a variety of reasons behind that. Here are some practical tips and advice on how your company can master Twitter. 1. Don’t be afraid to follow to grow your account.…
YouTube popped on the scene in 2005 and since then it has been on a trajectory upward, bringing in over one billion visitors every month. And while other social media platforms have sprung up over the past few years, YouTube has kept its position as the number one video sharing channel online. Business owners and…
According to a survey by the Concerto Marketing Group and Research Now, 82 percent of customers will regularly use a brand they trust, and 83 percent will recommend that company to others. Trust will ultimately lead to a successful business. When you say things, it isn’t instantly disregarded as sales talk. And that’s a powerful…
There is undoubtedly a lot of advice available on social media marketing, but you should ensure you stick to what is working for your brand. Remember that social media is connected to your brand and not something completely different. 1. Create your social media strategy around your brand. Your brand will define how your social…
Customer service has traditionally been seen as an after-sale operational function but has increasingly moved to the forefront of marketing to new and existing customers. Businesses need to address this new opportunity. No longer is customer service synonymous with a “help desk” or “complaint department.” In the days before social media, it was common practice…
Online business has become a common practice and continues to provide new opportunities for commercial growth and prosperity day by day. But online success doesn’t come by itself – it is achieved through a range of strategies and techniques which imply not only the improvement of your e-commerce website design, but also methods for the effective cooperation…