Marketing is a tricky business. Say the right thing and people will flock to you. Make a mistake in wording, and the public won’t give you a second glance. But how do you know what exactly you should say? Well, that’s what copywriters are for. Copywriting exists for one thing: to make sales. These writers…
Web development is just as crucial to a small business as it is to a big corporation. As an impartial platform that should consider the end user, when done correctly, it can drive traffic and convert it. Small businesses often struggle with the decision to outsource, understandably, as the task can be difficult to delegate. However,…
Social media marketing has been one of the most powerful marketing strategies for years now. 2018 statistics show that 95% of adults aged 18-34 follow brands on social media. What’s more, those who share your content will help you reach an even wider audience. This results in more traffic and more customer conversions. You probably…
Having the right content, design, and navigation on your online store can mean the difference between high engagement with steady conversions and high bounce rates with spotty sales. Here are a few tips that you can use to create the perfect home page and product pages to get optimal visitor engagement. Design A Homepage That…
One of the main concerns local businesses have when developing an online marketing campaign is affordability. Costs can potentially spiral out of control, with the desire to build campaigns across a wide range of channels. Most local businesses are targeting a specific audience, though, by reaching those with interest in their products and who are…
The holiday season is fast approaching, and big retailers are already making plans for their Black Friday sales and events. Small business owners might not think they should participate in this significant shopping day. However, Black Friday kicks off a four-day weekend of shopping experiences that customers love. It’s followed by Small Business Saturday and…
Social media has undoubtedly become a significant trend, and brands know they need to be active on various platforms. You want to stay relevant to your brand and create the type of content that you feel most comfortable with. However, it’s also crucial that the social media content you produce is relevant and interesting to…
Every day, more businesses are coming to rely on SEO to improve their prospects and drive up patronage of their brand. That is because modern day consumers tend to utilize search engines in finding solutions to their needs, so the faster your brand pops up, the more likely they are to consider sticking with you.…
If you’re planning to promote your business using pay-per-click (PPC) ads, you’ll need to choose the right PPC platform. Not surprisingly, Google Ads and Bing Ads are the most popular platforms among business owners and marketers. The former was launched by Google in 1999 under the brand name AdWords, whereas Microsoft launched Bing Ads in…
Pinterest is one of the fastest growing social media websites and is slowly becoming recognized as one of the social media behemoths, much like Twitter and Facebook. However, there is one major difference between Pinterest and other social media websites – Pinterest is largely female dominated. There is nothing wrong with this, but Pinterest will…