Press releases are highly effective and relatively inexpensive ways of getting the word out about a new product or service. The drawback is that marketers know this, and so the average journalist will see dozens if not hundreds of examples every day. If you want your release to be noticed you need to hit the…
Email marketing continues to provide positive results for marketers, helping to capture leads and develop customer relationships. Even in the face of competition from social media, email continues to offer better conversion rates and greater engagement levels. Email, like advertising and search engine optimization, can be tweaked and scrutinized at even the most minute detail.…
Social media permeates everyone’s activities online. Properly integrating social media into your website helps drive traffic and conversions. Here are six things you can do to effectively integrate social media to your website. Feature fans’ content on your website Show appreciation to your fans by featuring them on your website. Share Instagram photos, testimonials, fan…
A blog isn’t something you can do once and forget about it, at least not if you hope to get anything out of it — namely increased traffic, solid leads, and a boost in revenue. While it may seem like a monumental task at times, there are ways to effectively manage your blog and stay…
Marketing isn’t just about the messages you send out into the world. In fact, it’s a two-way process. Without the ability to listen and absorb information about who your customer is and what they are saying, you won’t be able to formulate advertising messages and create content that reaches them effectively. Marketing professionals have…
As soon as you set up your online store, you should start collecting addresses to add to your email list. This is one of the very first things that all small businesses should do – before they start creating unmissable videos or running competitions and sales, and well before expanding their product range. With…
The extension of Facebook Live to all Facebook users has been one of the biggest online marketing events of the year. Now, you can launch live streams to thousands of viewers using only an iPhone. It should be a goldmine for marketers. Facebook’s own data shows that users watching content on Facebook Live stay tuned…
Businesses depend on visibility. Before potential customers can even think about making a purchase, they need to be able to find information about a business, which is why business listing sites have so much power. Yelp attracts 145 million unique monthly visitors, and LinkedIn has 450 million users. As for Google, it seeks to list…
Ask any successful business owner what the true key to success is and many will answer that it’s obtaining and maintaining strong customer relations. No business is successful without a loyal and growing customer base behind it, and ensuring that your business has a friendly and effective customer service team and design in place is…
Why Should You Hire a Business Coach The amount of risk, abundance of potential pitfalls, and varying degrees of personal inexperience create an intimidating landscape for those brave enough to start their own business. Start-up costs are typically substantial, and the prospect of losing money will constantly loom over every business owner, especially in their…