8 Common Email Marketing Mistakes

With the vast majority of businesses maintaining an email newsletter strategy, email marketing remains enormously popular. It is cheap and fairly uncomplicated, and it presents an exceptionally high return on investment compared to almost every other area of digital marketing. However, given that some 100 billion business emails (many of them spam) are sent out…

5 Email Newsletter Tips for Local Businesses

Contrary to what the doomsayers might claim, email remains the preferred way for businesses to keep in contact with both other businesses and consumers. In fact, email as a medium for direct communication is actually growing, with more businesses investing in an email marketing campaign than ever before. Small, local businesses can also enjoy the…

Getting More Twitter Followers For Your Business

Twitter is gaining in popularity at an extremely rapid pace, and many analysts have predicted that it’s the social network to watch over the next few years. If you are used to other social media sites like Facebook and LinkedIn, you’ll realize that Twitter is a completely different animal- especially when creating and maintaining an account for your business. Engaged followers are they…

Understanding Google Analytics

If you’re feeling overwhelmed by the concept and intricacies of Google Analytics, don’t worry–you’re not alone. You’ve already put in a huge effort creating your website from uploading product images and writing sales copy to working out the e-commerce and shopping-cart system. In an ideal world, you can now sit back and watch the sales…