The first commemorative objects were used by George Washington in his 1789 bid to become the president of the United States. Since then, promotional products have become a standard part of the marketer’s toolkit. When used properly, promotional products can radically increase the number of people who know about your brand. This is an opportunity…
Most people spend a lot of time and money trying to get people to visit their website, although not everyone will buy from them the first time. Some marketing experts accept this problem as a fact of life, but it does not need to be that way. You can use email marketing to stay in…
Every consumer market is driven by the consumers. CEOs, executives, marketing professionals, and so on all make their decisions based on the needs, wants, and whims of one lowly person — the customer. While huge corporations are already on the bandwagon of doing everything they can to provide their customers with the best experience possible,…
Email is a part of people’s everyday lives. Most people start their days by checking their emails, whether on their phone or desktop. This makes email one of the most efficient ways to promote your brand. Nonetheless, some business owners still hesitate to start an email marketing campaign. If you’re one such person, here are…
Facebook wants to make everybody happy with their advertisement system. What’s crazy is that they seem to be making it work. When businesses purchase advertisements, they are trying to improve one of their key metrics. This usually comes in the form of traffic to their website, which can be converted into mailing list signups and…
Headlines can make or break content marketing, pay-per-click advertising and social media marketing campaigns. The headline is the first thing potential customers see when viewing your content and marketing messages. If your headline doesn’t grab their attention and compel them to read on or click through to the main content, you have lost your audience.…
Successful business owners understand the need to develop trust with consumers. Vast sums are spent each year on marketing and branding to build relationships that result in sales. If site visitors have any reservations, conversion rates will almost certainly be negatively impacted. With the right attention to detail, though, it is fairly easy to develop…
Email marketing is a reliable and affordable way of reaching new audiences. Brands of every size take advantage of this method to get their messages across. However, here are nine common email marketing mistakes you should endeavor avoid. Broken or outdated links Make sure the links in your emails actually lead somewhere. One of the…
Starting a business is just like starting any other endeavor in life. If you just work hard enough and persevere through the difficult moments, you’ll eventually succeed and reap the rewards of building a company that will stand the test of time, spreading happiness to all future generations. Right? Wrong. At least eighty percent of…
Social media marketing is a trend that won’t be going away any time soon. Brands and entrepreneurs alike are always coming up with new ways to promote on social media. When working to improve your brand’s online presence, it is important to remember the benefits of social media marketing. Recognizing them will help you come…