Most people spend a lot of time and money trying to get people to visit their website, although not everyone will buy from them the first time. Some marketing experts accept this problem as a fact of life, but it does not need to be that way. You can use email marketing to stay in…
Every consumer market is driven by the consumers. CEOs, executives, marketing professionals, and so on all make their decisions based on the needs, wants, and whims of one lowly person — the customer. While huge corporations are already on the bandwagon of doing everything they can to provide their customers with the best experience possible,…
Email is a part of people’s everyday lives. Most people start their days by checking their emails, whether on their phone or desktop. This makes email one of the most efficient ways to promote your brand. Nonetheless, some business owners still hesitate to start an email marketing campaign. If you’re one such person, here are…
Headlines can make or break content marketing, pay-per-click advertising and social media marketing campaigns. The headline is the first thing potential customers see when viewing your content and marketing messages. If your headline doesn’t grab their attention and compel them to read on or click through to the main content, you have lost your audience.…
Press releases are highly effective and relatively inexpensive ways of getting the word out about a new product or service. The drawback is that marketers know this, and so the average journalist will see dozens if not hundreds of examples every day. If you want your release to be noticed you need to hit the…
Email marketing continues to provide positive results for marketers, helping to capture leads and develop customer relationships. Even in the face of competition from social media, email continues to offer better conversion rates and greater engagement levels. Email, like advertising and search engine optimization, can be tweaked and scrutinized at even the most minute detail.…
Social media permeates everyone’s activities online. Properly integrating social media into your website helps drive traffic and conversions. Here are six things you can do to effectively integrate social media to your website. Feature fans’ content on your website Show appreciation to your fans by featuring them on your website. Share Instagram photos, testimonials, fan…
As soon as you set up your online store, you should start collecting addresses to add to your email list. This is one of the very first things that all small businesses should do – before they start creating unmissable videos or running competitions and sales, and well before expanding their product range. With…
The extension of Facebook Live to all Facebook users has been one of the biggest online marketing events of the year. Now, you can launch live streams to thousands of viewers using only an iPhone. It should be a goldmine for marketers. Facebook’s own data shows that users watching content on Facebook Live stay tuned…
Businesses depend on visibility. Before potential customers can even think about making a purchase, they need to be able to find information about a business, which is why business listing sites have so much power. Yelp attracts 145 million unique monthly visitors, and LinkedIn has 450 million users. As for Google, it seeks to list…