Ask any successful business owner what the true key to success is and many will answer that it’s obtaining and maintaining strong customer relations. No business is successful without a loyal and growing customer base behind it, and ensuring that your business has a friendly and effective customer service team and design in place is…
Nearly 40 percent of email recipients decide whether or not to open an email based on the subject line. As the same time, nearly 70 percent of email recipients determine whether or not an email is spam based on the subject line. Clearly, there’s a need a pay particular attention to your subject line if…
At its core, video marketing is simply using online videos in the promotion of your business. There are many ways to use videos to build your business including putting them on your own website or posting them on YouTube. The following article will help you evaluate the different types of videos and the many ways…
As a business owner, keeping your brand fresh in the minds of your current and potential customers is a huge key to success. When your brand is easily identifiable, recognizable and memorable, your organization will benefit in countless ways. With that being said, it can oftentimes be difficult to find marketing strategies that provide consistent…
With so many messages competing for consumers’ attention, it’s important that people remember your business. Aim to make your business the first one that enters their minds when they think of what you offer. Here are seven ways to make your business more memorable. Trade Under a Memorable Business Name Your business name should not…
Many entrepreneurs believe that outsourcing is reserved for big companies. However, small businesses can also derive many benefits from the practice. Here are some of the ways that outsourcing business functions can benefit your small business. 1. Increased efficiency Small businesses can run more efficiently by outsourcing some processes to specialists. Utilizing third parties’ special…
Turning on your automatic reply saying you’re out of the office before taking leave is good email etiquette. However, they tend to be generic one-liners and are a missed marketing and PR opportunity. Your out-of-office reply will probably be one of your most-read emails; the recipient, hoping for a reply, receives one seconds after they…
Attention Facebook Users! Are you tired of not being able to express how you actually feel on Facebook posts, photos, etc.? Great news – Facebook is finally acknowledging that “like” is not the right sentiment for every occasion and is offering new options! Reactions, five emoting emojis, were rolled out to Facebook’s more than 1.5…
It’s almost a law of nature that a modern business needs a blog as part of its website. However, just as everyone once rushed to put up a website without necessarily having clear aims in mind, many business blogs even today have little or no strategy behind them and so achieve less than hoped. A…
With spam folders being flooded with junk emails in enormous quantities, there’s no doubt that email marketing has formed a rather dodgy reputation in recent years. Nonetheless, email remains one of the most rewarding marketing platforms of all, not least because of the exceptionally high return on investment it can offer. However, far more promotional…