A large, quality mailing list is often one of the most valuable assets that any small business can have. It takes a lot of time and effort to build such a list, but the rewards make it very much worthwhile. There is no substitute for building an engaged audience for your email marketing campaign whereby…
Many business owners have a website dedicated to promoting their product or service, and allowing customers to purchase their product or service from a venue outside of physical points of sale. What many business owners fail to understand, however, is that their website can both attract leads and convert customers in their absence. Here is…
The homepage is the virtual doorway to your website. What you put here will determine whether or not your readers open the door and investigate what you have to offer. It’s the foundation of your website; it must be compelling. Today’s consumers have a lot of options. When people click on this page, you only…
By now you’re probably well aware of the fact that content marketing is an essential strategy in any online marketing campaign. However, just because you understand that creating content helps to increase brand awareness, loyalty, trust and identity, and is vital in helping to create more leads, doesn’t mean that it’s going to do all…
The next installment of an Introduction to Paid Online Advertising addresses display advertising and paid search. 2 – Display Advertising Display advertising, usually placed contextually, displays relevant advertisements to the people who are most likely to be interested in them, and this works because the ads displayed are chosen based on the content of the…
There are a whole host of factors that go into ranking a website, but for local SEO the appearance of citations plays a major part. Citations are simply mentions of your business across the web, whether this includes the full name, address, and phone number, or just your brand name. The citation might link back…
Is Instagram part of your business’ overall marketing strategy? Are you sharing images on a regular basis to engage with current and potential customers? Good news; there are an increasing number of Instagram tools available that can help you accelerate the impact of your visual marketing efforts. Discovering new resources for Instagram can help you…
According to YouTube, the number of hours of video watched by users is growing 50 percent each year. The major video sites receive billions of views each day, across categories and subjects of all kinds. Mobile video is growing, advertising revenue is increasing, and many small businesses are seizing the opportunities provided through video marketing.…
Your company’s blog is one of the most important aspects of your company’s online presence. In essence, your blog is the ambassador of your brand to anyone who visits your site. As such, it is crucial that your blog not only says what you want it to say, but that it also conveys your brand’s…
Whether you’re blogging for business or just as a hobby in the hope of making a little extra money from on-site advertising, using up-to-date methods to promote it to ensure that it is reaching its intended audience is a large part of the battle, and this is where content marketing and social media come into…