4 Benefits of Outsourcing Your Content Creation

According to the Content Marketing Institute, some 93% of marketers already had a content marketing strategy in place by 2013, and this figure continues to grow as more companies come to recognise the benefits of providing value-adding content to their target audiences. A report by the same organisation also found that 72% of large companies…

8 Common Email Marketing Mistakes

With the vast majority of businesses maintaining an email newsletter strategy, email marketing remains enormously popular. It is cheap and fairly uncomplicated, and it presents an exceptionally high return on investment compared to almost every other area of digital marketing. However, given that some 100 billion business emails (many of them spam) are sent out…

Customer Service Never Goes Out of Style

No matter what business you are in, you are in the customer service business. Without customers, your business wouldn’t exist. If you’re thinking that just because you don’t work in retail or ever have any contact with a customer you shouldn’t have to worry about customer service, you’re making a big mistake.   Whether you’re…