Short-Form Video Marketing: What Works Now (and What Doesn’t) Short-form video isn’t a trend anymore—it’s the backbone of digital marketing. In a world where attention spans are shrinking faster than your morning coffee, Reels, TikTok videos, and YouTube Shorts have become the go-to format for businesses looking to connect quickly and authentically with their audience.…
DetailsUnderstanding Analytics: What Small Business Owners Should Actually Track Running a small business today means wearing many hats—manager, marketer, accountant, customer service rep, and sometimes even delivery driver. With so much on our plates, it’s easy to overlook the numbers that truly matter. We know analytics are important, but with dashboards filled with charts and…
DetailsFrom Founder to CEO: Developing Leadership Skills for Growth Starting a business is like jumping off a cliff and building the plane on the way down. In the early days, you’re everything—creator, customer service rep, marketer, sales team, and janitor. But as your business grows, so must you. And that means making one of the…
DetailsHow to Foster Innovation Within a Small Team Innovation isn’t just the playground of big-budget corporations with shiny labs and endless funding. In fact, some of the world’s most disruptive ideas have come from small, scrappy teams who simply knew how to think differently. The truth is, you don’t need a research and development department…
DetailsStarting to Plan for the Upcoming Holiday Season The air may still feel like late summer, but if you’re a small business owner, now is the time to turn your attention to the holiday season. While your customers are just starting to think about pumpkins and gift wrap, you should already be strategizing. Why? Because…
DetailsWhat to Do When Business Slows Down: Turning Lulls Into Launchpads Every small business owner knows the feeling. The phones aren’t ringing, the inbox is unusually quiet, and your once-busy schedule suddenly has more white space than ink. A slowdown can feel like a red flag—an unwelcome sign that something’s wrong. But what if we…
DetailsDon’t Let Your Website Get Hacked: Top Tips For Securing Your Site In today’s digital world, your website is more than just an online presence—it’s your storefront, your portfolio, your 24/7 salesperson. But here’s the harsh truth: if you’re not actively protecting it, you’re essentially leaving the front door wide open and the lights on…
DetailsHow to Run a Successful Giveaway Without Losing Money Let’s be honest—who doesn’t love free stuff? Giveaways are one of the most powerful tools in a small business’s marketing toolkit. They create excitement, spark engagement, and bring in fresh eyes to your brand. But here’s the catch: if not done right, giveaways can turn into…
DetailsShould You Be Using Pinterest To Promote Your Small Business? Small business owners are constantly looking for new platforms to reach their ideal audience. You’ve probably tested the waters with Instagram, dabbled in Facebook, maybe even tried a TikTok trend or two—but have you considered Pinterest? If not, it’s time to give this visual search…
DetailsThe Time Audit: How Small Business Owners Can Reclaim Their Schedule Let’s be real for a moment: running a small business often feels like juggling flaming swords while riding a unicycle. There’s marketing to plan, invoices to send, customer issues to solve, and somehow, in the chaos, you’re expected to find time for growth, creativity,…
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