Strategies to Create a High-Sale Holiday Season The holiday season begins when businesses run their first promotions targeting year-ending sales. With this information considered, it is important to have a holiday sales strategy well ahead of time. Even with the uncertainty that surrounds every market cycle, the main goal for businesses around the holiday season…
10 Ways to Reduce Customer Acquisition Cost How much does it cost you to acquire each new customer? The answer to that question is to be found in the equation ‘total sales and marketing expenses / total number of customers acquired’. But the result of that equation provides much more than an interesting statistic. Your…
6 Effective Tips for Marketing Your Business on a Budget Marketing your business is vital as it helps you expand your brand, increase sales, learn the market, and earn trust from your audience. However, it is normal for a company to run on a shoestring budget that it can’t support some marketing strategies. This may…