Traditional Marketing vs. Content Marketing - Is One Better Than the Other | LMS Solutions

Traditional Marketing vs. Content Marketing: Is One Better Than the Other?

Traditional Marketing vs. Content Marketing: Is One Better Than the Other? Traditional marketing has been around for decades, and many businesses still practice this form of advertising and promotion. The traditional marketing approach involves print media, direct mailings, radio ads, and TV spots. However, with the rise of technology, content marketing has become increasingly popular…

10 Steps to Get Your First Influencer Marketing Campaign Underway | LMS Solutions

10 Steps to Get Your First Influencer Marketing Campaign Underway

10 Steps to Get Your First Influencer Marketing Campaign Underway Surveys have found that 40% of consumers have purchased a product after seeing it promoted by an influential figure on social media. So, there is no denying the power that social influencers have. But influencer marketing is still uncharted territory for many businesses. And one…

3 Effective Marketing Channels to Use for Your Small Business in 2022 | LMS Solutions

3 Effective Marketing Channels to Use for Your Small Business in 2022

3 Effective Marketing Channels to Use for Your Small Business in 2022 To develop a winning marketing strategy, it is necessary to identify important marketing channels that are appropriate for your business. Large corporations can brainstorm and implement as many marketing tactics as they like because they have the luxury of big budgets. However, small…

10 YouTube Content Marketing Ideas for Small Businesses | LMS Solutions Inc.

10 YouTube Content Marketing Ideas for Small Businesses

10 YouTube Content Marketing Ideas for Small Businesses Did you know that YouTube has almost 2 billion monthly users? If that fact startled you, then here’s another one to boggle your mind. The total number of internet users is estimated to be around 4.66 billion. So, that means that almost 50% of internet users regularly…

Strategies to Create a High Sale Holiday Season | LMS Solutions Inc

Strategies to Create a High-Sale Holiday Season

Strategies to Create a High-Sale Holiday Season The holiday season begins when businesses run their first promotions targeting year-ending sales. With this information considered, it is important to have a holiday sales strategy well ahead of time. Even with the uncertainty that surrounds every market cycle, the main goal for businesses around the holiday season…