Twitter is one of the most popular social media platforms, and it is ideal for most businesses. However, it’s also not an easy site to master, and there is a specific art to gaining followers. This article will tackle the subject in further detail by looking at some strategies you can use to grow your…
Are you a small business struggling to keep your market share as the competition in your niche increases? In this scenario, you are not alone. Every business comes across increase pressure from the competition. After all, you and your competitors are fighting for the same share of the market. It is essential to respond effectively…
According to a survey by the Concerto Marketing Group and Research Now, 82 percent of customers will regularly use a brand they trust, and 83 percent will recommend that company to others. Trust will ultimately lead to a successful business. When you say things, it isn’t instantly disregarded as sales talk. And that’s a powerful…
Customer service has traditionally been seen as an after-sale operational function but has increasingly moved to the forefront of marketing to new and existing customers. Businesses need to address this new opportunity. No longer is customer service synonymous with a “help desk” or “complaint department.” In the days before social media, it was common practice…
Online business has become a common practice and continues to provide new opportunities for commercial growth and prosperity day by day. But online success doesn’t come by itself – it is achieved through a range of strategies and techniques which imply not only the improvement of your e-commerce website design, but also methods for the effective cooperation…
Marketing is a tricky business. Say the right thing and people will flock to you. Make a mistake in wording, and the public won’t give you a second glance. But how do you know what exactly you should say? Well, that’s what copywriters are for. Copywriting exists for one thing: to make sales. These writers…
Having the right content, design, and navigation on your online store can mean the difference between high engagement with steady conversions and high bounce rates with spotty sales. Here are a few tips that you can use to create the perfect home page and product pages to get optimal visitor engagement. Design A Homepage That…
One of the main concerns local businesses have when developing an online marketing campaign is affordability. Costs can potentially spiral out of control, with the desire to build campaigns across a wide range of channels. Most local businesses are targeting a specific audience, though, by reaching those with interest in their products and who are…
Do you have trouble thinking what to blog about? If you run a business via a website, you’ll need regular posts to draw visitors. But thinking up new topics to blog about can be tricky – until you try some fresh approaches, that is. Adjust your focus a little, and you’ll discover a wealth of…
Coming after the infamous Millennials, Generation Z is often defined as the generation that grew up in the world of technology, rather than being introduced to it at a later point in life. They are comfortable with having the digital world at their fingertips and can generally use modern technology with ease. However, that is…