8 Guidelines for Effective Small Business Marketing in 2022 If you’re a small-business owner, you know that there’s a lot at stake for your company. You need to make sure that every dollar spent is spent in the right place. That’s why it’s important to create a marketing plan that will help you get the…
10 Planning Tips to Prepare Your Small Business for Expansion When you first start a business, your thoughts will be focused on survival. But, in time, your business will become established, and then your mind will turn to expansion. Your market research might have shown you that there is scope to expand your operations. There…
A Small Business Guide to Local Email Marketing Email marketing is one of the most cost-effective ways for any small business to connect with local customers. As larger companies scramble to personalize their emails, small businesses naturally benefit from their local knowledge and experience. What’s more, an increasing number of consumers prefer to shop locally.…
10 Reasons to Document Your Business Processes Documenting business processes might seem like a waste of time. After all, why would you want to write down what you already know? However, there are many benefits to be gained from process mapping that you may not have considered. Indeed, documenting business processes could reveal inefficiencies, improve…
10 Ways to Market Your Small Business to Local Customers When you launch a new local business, your first task will be to get your brand known in the local community. And, as a local business, you are uniquely positioned to engage with the community in a way that big brands cannot. Indeed, even if…
10 Fundamental Small Business Marketing Mistakes to Avoid People often say that mistakes are valuable because you learn from them. However, it is unlikely you will see it that way if you make costly mistakes with your small business marketing. For many small businesses, once the annual marketing budget has been spent, there will be…
9 Tips for Growing Your Small Business Starting a business is easy but taking it to the next level can be challenging. You will need to go beyond your normal operational measures to attain your goals. Fortunately, it is possible with the right tactics up your sleeve. However, business success is gradual and doesn’t occur…
A Small Business Guide to Experiential Marketing With so much competition from other businesses, it’s more important than ever before for small brands to use innovative marketing strategies to stay afloat. This is why many small businesses are attracted to experiential marketing. So, what exactly does experiential marketing mean, and how can your small business…
4 Ways to Support Small Businesses Small business is often referred to as the engine of economic growth in America. Unfortunately, small businesses are closing at a faster rate than they are being created – which is bad news when it comes to local jobs and communities. For example, when you shop at a…