At its core, video marketing is simply using online videos in the promotion of your business. There are many ways to use videos to build your business including putting them on your own website or posting them on YouTube. The following article will help you evaluate the different types of videos and the many ways…
If you have a brick-and-mortar business, you depend on local customers. When they search for the products or service you provide, you need to help them find you instead of your competitors. Optimizing your site for local search results is especially important now that most searches on mobile devices are for local businesses. So how…
Using social media to help your business grow isn’t just a good idea, it’s almost essential. As society moves into a more and more technology-centered mindset, companies are increasingly forced into the world of social media, digital marketing, and web development. However, the ocean of social media is broad, and it’s often intimidating for business…
As a business owner, keeping your brand fresh in the minds of your current and potential customers is a huge key to success. When your brand is easily identifiable, recognizable and memorable, your organization will benefit in countless ways. With that being said, it can oftentimes be difficult to find marketing strategies that provide consistent…
With so many messages competing for consumers’ attention, it’s important that people remember your business. Aim to make your business the first one that enters their minds when they think of what you offer. Here are seven ways to make your business more memorable. Trade Under a Memorable Business Name Your business name should not…
Many entrepreneurs believe that outsourcing is reserved for big companies. However, small businesses can also derive many benefits from the practice. Here are some of the ways that outsourcing business functions can benefit your small business. 1. Increased efficiency Small businesses can run more efficiently by outsourcing some processes to specialists. Utilizing third parties’ special…
LinkedIn is a networking platform for professionals and businesses looking to connect with like-minded people, potential employers and new customers. Creating the right impression is essential for making useful connections on LinkedIn. Your LinkedIn profile is the first chance you will have to present yourself to the LinkedIn community, so it’s important to create a…
Turning on your automatic reply saying you’re out of the office before taking leave is good email etiquette. However, they tend to be generic one-liners and are a missed marketing and PR opportunity. Your out-of-office reply will probably be one of your most-read emails; the recipient, hoping for a reply, receives one seconds after they…
Attention Facebook Users! Are you tired of not being able to express how you actually feel on Facebook posts, photos, etc.? Great news – Facebook is finally acknowledging that “like” is not the right sentiment for every occasion and is offering new options! Reactions, five emoting emojis, were rolled out to Facebook’s more than 1.5…
It’s almost a law of nature that a modern business needs a blog as part of its website. However, just as everyone once rushed to put up a website without necessarily having clear aims in mind, many business blogs even today have little or no strategy behind them and so achieve less than hoped. A…