Outsourcing is one of the most underrated and underutilized strategies for scaling your business quickly and optimizing your marketing ROI. When you outsource a task to a remote freelancer, you’re able to pay for an expert to deliver results you may not have achieved on your own. Plus, you free up time to focus on…
Many brands realize the importance of getting digital marketing right. Email marketing is certainly an important aspect of that. However, there are some errors often made that limit the chances of success. Therefore, this article aims to provide some basic tips to get email marketing right. 1. Use a professional email address It may seem…
Picture this, you are sitting at home minding your own business and you get a call on the phone – it’s a cold caller wanting you to buy their amazing new product. Unfortunately, you’re not going to interact further with the caller as you’ve never been interested in purchasing a state-of-the-art outdoor BBQ in the…
Email marketing is a high ROI activity that every online business owner should be pursuing. The influx of messages people receive on a daily basis, though, makes growing your subscriber list particularly challenging. You not only need to convince people to join your list, but also to continue opening your messages. Many marketers take a…
Are you a small business struggling to keep your market share as the competition in your niche increases? In this scenario, you are not alone. Every business comes across increase pressure from the competition. After all, you and your competitors are fighting for the same share of the market. It is essential to respond effectively…
Pop-ups are one of the most incorrectly used marketing tools on websites, so much so that browsers such as Chrome and Firefox have created pop-up blockers to help online users combat them. While pop-ups may seem like an excellent option for you to beef up your subscription lists, improve customer experience, or reduce your abandoned…
Each year comes with a new list of trends and predictions for search engine optimization (SEO) that marketers, web designers, and business professionals are advised to apply to their online real estate. In most cases, these lists are a creative retelling of old information or a modified recital of someone’s top ten, twenty, or even…
Local business websites are far more common than they once were, but plenty of small businesses still don’t have a strong web presence. Some entrepreneurs may feel they are not big enough to warrant a site, while others don’t think their customer base would require one. In some cases, entrepreneurs may feel they can simply…
It’s clear that brands find success on some social media platforms easier than others. Twitter can be a challenging site to crack, and there are a variety of reasons behind that. Here are some practical tips and advice on how your company can master Twitter. 1. Don’t be afraid to follow to grow your account.…
YouTube popped on the scene in 2005 and since then it has been on a trajectory upward, bringing in over one billion visitors every month. And while other social media platforms have sprung up over the past few years, YouTube has kept its position as the number one video sharing channel online. Business owners and…