YouTube popped on the scene in 2005 and since then it has been on a trajectory upward, bringing in over one billion visitors every month. And while other social media platforms have sprung up over the past few years, YouTube has kept its position as the number one video sharing channel online. Business owners and…
According to a survey by the Concerto Marketing Group and Research Now, 82 percent of customers will regularly use a brand they trust, and 83 percent will recommend that company to others. Trust will ultimately lead to a successful business. When you say things, it isn’t instantly disregarded as sales talk. And that’s a powerful…
Customer service has traditionally been seen as an after-sale operational function but has increasingly moved to the forefront of marketing to new and existing customers. Businesses need to address this new opportunity. No longer is customer service synonymous with a “help desk” or “complaint department.” In the days before social media, it was common practice…
Marketing is a tricky business. Say the right thing and people will flock to you. Make a mistake in wording, and the public won’t give you a second glance. But how do you know what exactly you should say? Well, that’s what copywriters are for. Copywriting exists for one thing: to make sales. These writers…
Social media marketing has been one of the most powerful marketing strategies for years now. 2018 statistics show that 95% of adults aged 18-34 follow brands on social media. What’s more, those who share your content will help you reach an even wider audience. This results in more traffic and more customer conversions. You probably…
Having the right content, design, and navigation on your online store can mean the difference between high engagement with steady conversions and high bounce rates with spotty sales. Here are a few tips that you can use to create the perfect home page and product pages to get optimal visitor engagement. Design A Homepage That…
Pinterest is one of the fastest growing social media websites and is slowly becoming recognized as one of the social media behemoths, much like Twitter and Facebook. However, there is one major difference between Pinterest and other social media websites – Pinterest is largely female dominated. There is nothing wrong with this, but Pinterest will…
The social aspect is probably the most important part of social media. People use Facebook, Twitter, and LinkedIn to connect with others, meet new people, and stay in touch with friends and family. Everyone has different reasons for sharing content. The best way to create viral content is knowing what your audience wants to see…
Did you know that 205 billion emails are sent every single day? Whether it’s spam, offers, advertisements, or letters from Nigerian princes, peoples inboxes are filled to the brim daily However, email marketing is a handy tool that every company needs to utilize. A 2015 study from the Direct Marketing Association found that every $1…
Most people spend a lot of time and money trying to get people to visit their website, although not everyone will buy from them the first time. Some marketing experts accept this problem as a fact of life, but it does not need to be that way. You can use email marketing to stay in…