A blog isn’t something you can do once and forget about it, at least not if you hope to get anything out of it — namely increased traffic, solid leads, and a boost in revenue. While it may seem like a monumental task at times, there are ways to effectively manage your blog and stay…
Marketing isn’t just about the messages you send out into the world. In fact, it’s a two-way process. Without the ability to listen and absorb information about who your customer is and what they are saying, you won’t be able to formulate advertising messages and create content that reaches them effectively. Marketing professionals have…
As soon as you set up your online store, you should start collecting addresses to add to your email list. This is one of the very first things that all small businesses should do – before they start creating unmissable videos or running competitions and sales, and well before expanding their product range. With…
The extension of Facebook Live to all Facebook users has been one of the biggest online marketing events of the year. Now, you can launch live streams to thousands of viewers using only an iPhone. It should be a goldmine for marketers. Facebook’s own data shows that users watching content on Facebook Live stay tuned…
Businesses depend on visibility. Before potential customers can even think about making a purchase, they need to be able to find information about a business, which is why business listing sites have so much power. Yelp attracts 145 million unique monthly visitors, and LinkedIn has 450 million users. As for Google, it seeks to list…
Ask any successful business owner what the true key to success is and many will answer that it’s obtaining and maintaining strong customer relations. No business is successful without a loyal and growing customer base behind it, and ensuring that your business has a friendly and effective customer service team and design in place is…
Why Should You Hire a Business Coach The amount of risk, abundance of potential pitfalls, and varying degrees of personal inexperience create an intimidating landscape for those brave enough to start their own business. Start-up costs are typically substantial, and the prospect of losing money will constantly loom over every business owner, especially in their…
Attracting reviews boosts your search engine page ranking, shows off the quality of the service you provide and helps to attract new customers. In fact, marketing experts Zendesk have found that 90% of internet users say that positive reviews influence their decision to buy. In 2014, BrightPilot found that 88% of consumers trusted online reviews…
Regardless of how amazing your blog post happens to be, visitors aren’t likely to take the time to read anything unless there’s an eye-catching headline above it. This is especially true of curious browsers checking out your blog for the first time. The key to getting more engagement out of your blog is to add…
There are many benefits to creating a social media presence for your business, but it is not wise to sign up for all of them without some consideration. Being active on social media will increase customer loyalty to your business as well as provide many other benefits. Use these principles to help you decide which…