1 – Introduction and Benefits In contrast to unpaid online marketing methods, such as search engine optimisation, paid online advertising refers to any website traffic source that you have to pay for. In today’s increasingly online marketplace, your website is basically analogous to a high-street storefront, and relevant website traffic serves as the lifeblood of…
By now, most small businesses will have created a web presence of some kind, but simply building a website or Facebook page will not leave a recognizable footprint. Every website, blog, or social media property you build will rely on the traffic you can drive to it. Unfortunately, without a coherent plan there is little…
There are a whole host of factors that go into ranking a website, but for local SEO the appearance of citations plays a major part. Citations are simply mentions of your business across the web, whether this includes the full name, address, and phone number, or just your brand name. The citation might link back…
Your company’s blog is one of the most important aspects of your company’s online presence. In essence, your blog is the ambassador of your brand to anyone who visits your site. As such, it is crucial that your blog not only says what you want it to say, but that it also conveys your brand’s…
Whether you’re blogging for business or just as a hobby in the hope of making a little extra money from on-site advertising, using up-to-date methods to promote it to ensure that it is reaching its intended audience is a large part of the battle, and this is where content marketing and social media come into…
Crowdfunding via online platforms is a relatively new concept, but it has the potential to be a powerful tool for any small business. With the help of strangers who are interested in your company or your products, a clever entrepreneur can take advantage of the opportunity that crowdfunding offers to generate funds for new ventures.…
According to the Content Marketing Institute, some 93% of marketers already had a content marketing strategy in place by 2013, and this figure continues to grow as more companies come to recognise the benefits of providing value-adding content to their target audiences. A report by the same organisation also found that 72% of large companies…
With the vast majority of businesses maintaining an email newsletter strategy, email marketing remains enormously popular. It is cheap and fairly uncomplicated, and it presents an exceptionally high return on investment compared to almost every other area of digital marketing. However, given that some 100 billion business emails (many of them spam) are sent out…
Contrary to what the doomsayers might claim, email remains the preferred way for businesses to keep in contact with both other businesses and consumers. In fact, email as a medium for direct communication is actually growing, with more businesses investing in an email marketing campaign than ever before. Small, local businesses can also enjoy the…
In a time where brand awareness is everything, social media is giving small businesses a big voice. By engaging with the community in a friendly, informative or fun way, you can connect directly with the people who really matter. For a little time, and a very small amount of money, you can achieve the sort…