Craft a Perfect Headline | LMS

How to Craft a Perfect Headline

Headlines are everything for blog posts, articles, emails, and other forms of content. Just take a look at when the satirical site Sciecne Post published the satirical article “Study: 70% of Facebook Users Only Read the Headline of Science Stories Before Commenting.” The content of the article was full of “lorem ipsum” otherwise known as…

Email Marketing | LMS Solutions

Proper Email Marketing Etiquette

Did you know that 205 billion emails are sent every single day? Whether it’s spam, offers, advertisements, or letters from Nigerian princes, peoples inboxes are filled to the brim daily However, email marketing is a handy tool that every company needs to utilize. A 2015 study from the Direct Marketing Association found that every $1…

effective website homepage | LMS Solutions

10-Step SEO Method for Writing Optimal Blog Posts

Ranking in the search engines used to be dominated by backlink building. While links are still important, there is now far more focus on quality content and on-page optimization. For sites willing to create excellent content that draws in readers, the updated algorithms have only benefited them, allowing them to rank for competitive keywords. Creating…

Holiday Marketing | LMS Solutions

5 Tips to Plan for a Successful Holiday Season

It’s never too early to start preparing for the holidays. Online and traditional brick-and-mortar businesses earn a hugely disproportionate amount of their annual sales during the holidays. There’s no type of product or service that you can’t leverage for holiday promotions. Holiday marketing is extremely competitive, however. You need to do everything possible to stand…

credit card fraud

10 Ways to Spot a Credit Card Fraudster

With credit card fraud reaching its highest level since 2003, business owners must take action to prevent financial loss. Embedded chips have failed stop thieves from stealing credit card information, outlining the need for businesses to ramp up their own security measures to halt fraudsters in their tracks. Failure to investigate large credit card purchases…