Traffic Boost: 8 Simple Keys for Organically Increasing Inbound Site Traffic

From small-time blogs to e-commerce powerhouses, dismal traffic figures plague countless sites across the web. While issues like high bounce rates and poor conversions certainly contribute to low sales and disappointing overall results, minimal traffic has a much greater impact, effectively limiting a site’s earning potential. Advertising and expensive marketing campaigns provide some relief for…

David Akers receives BASI

LMS Solutions Inc., CEO earns BASI

LMS Solutions, Inc. President and CEO, David Akers, has earned the BASI designation, Bachelor of Advertising Specialty Information, through extensive training and passing the required exams from the Advertising Specialty Institute. The BASI is a designation for commitment to expertise and professionalism in the advertising specialty industry. With this designation, LMS Solutions is positioned to provide…

How to Deal with Negative Business Publicity

It is often said that there is no such thing as bad publicity, but that’s not true. While negative publicity still focuses attention on a company, it can destroy reputation and badly affect sales or production. Negative publicity is almost always unintentional; a company does something it thinks is good, and winds up getting a…

Six Steps to Convert Page Views into Profit

Many business owners have a website dedicated to promoting their product or service, and allowing customers to purchase their product or service from a venue outside of physical points of sale. What many business owners fail to understand, however, is that their website can both attract leads and convert customers in their absence. Here is…

5 Mistakes to Avoid With Your Small Business Website

Many business owners operate under the assumption that having a website for their small business means converting leads by the barrel. This is not necessarily true. If you are having difficulty converting page views into credible leads, you could be making one–or all–of the following five mistakes: Slow loading time. Your visitors have clicked onto…

AN INTRODUCTION TO PAID ONLINE ADVERTISING – PART 2

The next installment of an Introduction to Paid Online Advertising addresses display advertising and paid search. 2 – Display Advertising Display advertising, usually placed contextually, displays relevant advertisements to the people who are most likely to be interested in them, and this works because the ads displayed are chosen based on the content of the…

An Introduction to Paid Online Advertising – Part 1

1 – Introduction and Benefits In contrast to unpaid online marketing methods, such as search engine optimisation, paid online advertising refers to any website traffic source that you have to pay for. In today’s increasingly online marketplace, your website is basically analogous to a high-street storefront, and relevant website traffic serves as the lifeblood of…