How to Handle Customer Reviews Online  

Almost all buying decisions customers make online are directly influenced by reviews and recommendations. Whether they’re shopping for a T-shirt or an afternoon snack, people like to look at reviews before they make a decision. Yelp, for example, has become the go-to resource for people who are looking to decide which restaurant they want to…

Small Business Owners Beware!

Small Business Owners Beware! As a local business owner, you’re always keeping a close eye on expenses and cash flow. Becoming a victim to a common scam can be devastating, if not extremely annoying to a business. Unfortunately, there continues to be individuals and companies that prey on innocent and unsuspecting honest business owners. To…

Set Your Business New Year’s Resolutions  

It’s the New Year – a time to reflect on the past year and set new goals and aspirations. However, keeping those resolutions can be tricky, especially if they’re far-fetched.  Instead of setting unattainable goals this year, take a moment to reflect on the lessons learned from the past year and move forward with a new…

Understanding Google Analytics

If you’re feeling overwhelmed by the concept and intricacies of Google Analytics, don’t worry–you’re not alone. You’ve already put in a huge effort creating your website from uploading product images and writing sales copy to working out the e-commerce and shopping-cart system. In an ideal world, you can now sit back and watch the sales…