With credit card fraud reaching its highest level since 2003, business owners must take action to prevent financial loss. Embedded chips have failed stop thieves from stealing credit card information, outlining the need for businesses to ramp up their own security measures to halt fraudsters in their tracks. Failure to investigate large credit card purchases…
Social media has grown to such intimidating proportions that it’s understandably challenging for businesses and marketers to stay abreast of developments in the space. Worse, when it comes to social media marketing, many might not even know where or how to begin. After all, it’s one thing to gain digital points like a Facebook “Like”…
In today’s fast-paced, technological world, the business of marking and advertising has evolved to more of an art than a skill. You’ve got to finesse your strategies so that you’re not being an overt, in-your-face kind of advertisement, but you still want to get all the great qualities of your product across to the consumer.…
Emotions are an easily manipulated part of human nature. Marketers frequently use emotional marketing to establish a connection between the consumer and the advertised product or service. One of the most commonly exploited emotions in marketing is fear. Fear is effective because it empowers people to change their behaviors, and decades of research reveals fear-inducing…
The first commemorative objects were used by George Washington in his 1789 bid to become the president of the United States. Since then, promotional products have become a standard part of the marketer’s toolkit. When used properly, promotional products can radically increase the number of people who know about your brand. This is an opportunity…
Most people spend a lot of time and money trying to get people to visit their website, although not everyone will buy from them the first time. Some marketing experts accept this problem as a fact of life, but it does not need to be that way. You can use email marketing to stay in…
Every consumer market is driven by the consumers. CEOs, executives, marketing professionals, and so on all make their decisions based on the needs, wants, and whims of one lowly person — the customer. While huge corporations are already on the bandwagon of doing everything they can to provide their customers with the best experience possible,…
Facebook wants to make everybody happy with their advertisement system. What’s crazy is that they seem to be making it work. When businesses purchase advertisements, they are trying to improve one of their key metrics. This usually comes in the form of traffic to their website, which can be converted into mailing list signups and…
Headlines can make or break content marketing, pay-per-click advertising and social media marketing campaigns. The headline is the first thing potential customers see when viewing your content and marketing messages. If your headline doesn’t grab their attention and compel them to read on or click through to the main content, you have lost your audience.…
As search engine algorithms continue to evolve, keeping track of all the changes in the world of SEO can be difficult. While great content and backlinks are still key, there are gradual changes in SEO trends that you should bear in mind. Here are six of the most important actions you can take today to…