Content marketing is a crucial part of any successful digital marketing strategy, but many businesses are still making mistakes that are damaging their reputation. Fortunately, any marketer can turn things around if they recognize where they’re going wrong. To strengthen your content marketing strategy, here are 13 common content marketing mistakes you should aim to…
Video is king in digital marketing today. Video content is being consumed at a rate much higher than other forms of content, with 78 percent of people watching videos online every week and 55 percent watching videos every day. Video content is expected to take up more than 82 percent of all online consumer traffic…
It has been estimated that 55% of the population watch online videos every day, and more than 75% of people watch videos at least once a week. Videos are relatively cheap to make, and a single video can be used on multiple platforms, including YouTube, Facebook, and your business website. So, there is no denying…
A good logo design can speak a thousand words about your company. Just by looking at your logo, customers can quickly form an opinion about you, what you stand for, what services you’re offering, and so on. By quickly looking at your logo, customers can tell if your company is trustworthy or if dealing with…
Blogging is an activity that can help businesses of all sizes. Most entrepreneurs understand the importance of content marketing in this era, but many don’t dedicate enough attention to their blog. A quality blog can be the hub for your content marketing endeavors, acting as the focal point for your activity. You may still question…
While working from home has its perks, it also has its downsides. One of the most common challenges is keeping motivation and energy levels high, especially if you thrive in more social environments. The problem is that a lack of a steady routine and social isolation can drain your energy, which isn’t good for productivity.…
Have you been asked to work from home because of the recent coronavirus disease 2019 (COVID-19)? According to the Pew Research Center, only 7 percent of U.S. workers had the option to telecommute in 2019. With the recent pandemic, however, companies in nearly all sectors are asking their employees to work from home. If you’re…
Outsourcing is one of the most underrated and underutilized strategies for scaling your business quickly and optimizing your marketing ROI. When you outsource a task to a remote freelancer, you’re able to pay for an expert to deliver results you may not have achieved on your own. Plus, you free up time to focus on…
Amazing online customer service is essential to the success of your brand. Social media platforms such as Facebook, Instagram, and Twitter have changed how brands interact with their customers. When a brand has an interactive social media presence, it feels relatable and more like a person rather than a soulless, inanimate entity. This also means…
Running a successful small business requires more than being good at creating a product or providing a service. It also means being savvy about promoting yourself. Traditional advertising can be more expensive than some small business owners can afford, but there are many ways of publicizing your business that will cost less and be just…