Social Media | LMS Solutions

6 Common Myths About Marketing on Social Media

An effective social media campaign has been shown to work for businesses of all sizes. The potential to increase engagement, make sales, and find new followers makes social media an essential marketing channel. There are, however, various myths and misunderstandings that can drastically reduce the end results. Some of these myths relate to the day-to-day…

Craft a Perfect Headline | LMS

How to Craft a Perfect Headline

Headlines are everything for blog posts, articles, emails, and other forms of content. Just take a look at when the satirical site Sciecne Post published the satirical article “Study: 70% of Facebook Users Only Read the Headline of Science Stories Before Commenting.” The content of the article was full of “lorem ipsum” otherwise known as…

effective website homepage | LMS Solutions

10-Step SEO Method for Writing Optimal Blog Posts

Ranking in the search engines used to be dominated by backlink building. While links are still important, there is now far more focus on quality content and on-page optimization. For sites willing to create excellent content that draws in readers, the updated algorithms have only benefited them, allowing them to rank for competitive keywords. Creating…

Holiday Marketing | LMS Solutions

5 Tips to Plan for a Successful Holiday Season

It’s never too early to start preparing for the holidays. Online and traditional brick-and-mortar businesses earn a hugely disproportionate amount of their annual sales during the holidays. There’s no type of product or service that you can’t leverage for holiday promotions. Holiday marketing is extremely competitive, however. You need to do everything possible to stand…

Work Smarter, Work Harder | LMS Solutions

10 Ways to Work Smarter, Not Harder

Working smarter, not harder is about getting maximum results from minimum effort. It’s also about making wise decisions that ensure your business flourishes. If you don’t, you’ll spend longer reaching goals. Years ago, people thought hard graft was needed to make businesses thrive. The more hours you toiled, the better. Now, managers understand that to…