YouTube popped on the scene in 2005 and since then it has been on a trajectory upward, bringing in over one billion visitors every month. And while other social media platforms have sprung up over the past few years, YouTube has kept its position as the number one video sharing channel online. Business owners and…
According to a survey by the Concerto Marketing Group and Research Now, 82 percent of customers will regularly use a brand they trust, and 83 percent will recommend that company to others. Trust will ultimately lead to a successful business. When you say things, it isn’t instantly disregarded as sales talk. And that’s a powerful…
There is undoubtedly a lot of advice available on social media marketing, but you should ensure you stick to what is working for your brand. Remember that social media is connected to your brand and not something completely different. 1. Create your social media strategy around your brand. Your brand will define how your social…
Customer service has traditionally been seen as an after-sale operational function but has increasingly moved to the forefront of marketing to new and existing customers. Businesses need to address this new opportunity. No longer is customer service synonymous with a “help desk” or “complaint department.” In the days before social media, it was common practice…
Online business has become a common practice and continues to provide new opportunities for commercial growth and prosperity day by day. But online success doesn’t come by itself – it is achieved through a range of strategies and techniques which imply not only the improvement of your e-commerce website design, but also methods for the effective cooperation…
Marketing is a tricky business. Say the right thing and people will flock to you. Make a mistake in wording, and the public won’t give you a second glance. But how do you know what exactly you should say? Well, that’s what copywriters are for. Copywriting exists for one thing: to make sales. These writers…
Web development is just as crucial to a small business as it is to a big corporation. As an impartial platform that should consider the end user, when done correctly, it can drive traffic and convert it. Small businesses often struggle with the decision to outsource, understandably, as the task can be difficult to delegate. However,…
Social media marketing has been one of the most powerful marketing strategies for years now. 2018 statistics show that 95% of adults aged 18-34 follow brands on social media. What’s more, those who share your content will help you reach an even wider audience. This results in more traffic and more customer conversions. You probably…
Having the right content, design, and navigation on your online store can mean the difference between high engagement with steady conversions and high bounce rates with spotty sales. Here are a few tips that you can use to create the perfect home page and product pages to get optimal visitor engagement. Design A Homepage That…
One of the main concerns local businesses have when developing an online marketing campaign is affordability. Costs can potentially spiral out of control, with the desire to build campaigns across a wide range of channels. Most local businesses are targeting a specific audience, though, by reaching those with interest in their products and who are…