Successful business owners understand the need to develop trust with consumers. Vast sums are spent each year on marketing and branding to build relationships that result in sales. If site visitors have any reservations, conversion rates will almost certainly be negatively impacted. With the right attention to detail, though, it is fairly easy to develop…
Email marketing is a reliable and affordable way of reaching new audiences. Brands of every size take advantage of this method to get their messages across. However, here are nine common email marketing mistakes you should endeavor avoid. Broken or outdated links Make sure the links in your emails actually lead somewhere. One of the…
Starting a business is just like starting any other endeavor in life. If you just work hard enough and persevere through the difficult moments, you’ll eventually succeed and reap the rewards of building a company that will stand the test of time, spreading happiness to all future generations. Right? Wrong. At least eighty percent of…
Social media marketing is a trend that won’t be going away any time soon. Brands and entrepreneurs alike are always coming up with new ways to promote on social media. When working to improve your brand’s online presence, it is important to remember the benefits of social media marketing. Recognizing them will help you come…
Social media can have huge marketing potential, but many businesses fail to produce the results they want. Social media is saturated with businesses and marketers trying to shout louder than everyone else, which makes it much more difficult to reach your target customer with your marketing messages. Successful business owners and marketers know how to…
It’s more important than ever before to use legitimate link building strategies to improve your search rankings. Google’s Penguin spam filter now works in real time, so anyone using dubious linking techniques will be penalized. Backlinks are still essential to ranking high in SERPs. This was confirmed in March 2016, when Andrey Lipattsev, a search…
The Digital Marketing landscape is rife with creative strategies. Entrepreneurs are always coming up with new ideas to market their brands. A brand’s long-term success hangs on its ability to adapt and come up with fresh marketing strategies to keep interest going. Most of these strategies cost time and money to succeed, but there are…
Podcasts were a huge trend a few years ago, but fell out of favor as video started to take control of internet marketing. Now, businesses are again beginning to see the value podcasts provide. Many are seeing success as they learn to use podcasts to build their authority, audience, and reputation across social media. This…
Facebook has become one of the best platforms for business marketing, providing businesses of all sizes with access to enormous audiences. Although the marketing potential of Facebook is huge, businesses still have to do the right things to take advantage of it. A key component of using Facebook to its fullest is creating engaging posts…
Marketing events isn’t always easy. You need to work out who might be interested in attending, find their contact details, target them with advertising, and create the infrastructure to purchase tickets and confirm attendees. All of these stages take careful planning to get them right. If you let your guard slip, it’s easy to end…