In today’s multi-channel online environment, consumers are faced with more choices than ever before. As a small business facing so much competition, you need to stand out. This is where a unique value proposition (UVP) comes into play. The UVP is often the first thing consumers read about your company, so it’s important to get…
The growth of social media, review websites, and blogging has given more power to consumers. Brands need to be more transparent with customers, paying close attention to their reputation. Where it was once possible for businesses to deal with customer issues in private, more conversations are taking place in public spaces. Online reputation management (ORM)…
It’s a well-known fact that content marketing works. Publishing great content on your business blog will bring you traffic and leads. Your blog is also a very effective medium for engaging with your customers. Most business owners know the importance of keeping their blogs updated. The problem that many businesses have, though, is coming up…
A blog can be a great platform to spread the word about your business. And the best part is that a blog functions on a “passive” basis. Once an article is posted and ranking on search engines, expect it to have some effect for years to come. So, the power of a blog should never…
You’ve heard about how effective Pinterest can be in helping you grow your small business and drive traffic to your website, but perhaps you have yet to get started, or perhaps you have a Pinterest account, but you haven’t done much with it yet. Don’t worry, though. Getting started with Pinterest is easy, and it’s…
The holidays mark the time when people are most willing to spend money on things. Savvy business owners know how to take advantage of this time of the year. Marketing strategies come aplenty for those who know what they’re doing. But for first-time entrepreneurs, coming up with a marketing strategy during the holidays can be…
It’s been a year since you’ve opened your small business’ doors and things are going well. Sales are good, and you’ve already built a loyal customer base. That’s fantastic when you consider the U.S. Bureau of Labor Statistics reports 20 percent of businesses on average fail in their first year. This cannot become you, but…
When designing the website for your business, it’s crucial to consider your home page. Of course, all pages of your website are essential, but it’s the home page that directs users to other parts of your website. Some brands though are guilty of failing to put the necessary effort into their home page and thus…
If your business has a Facebook page, have you considered performing search engine optimization on it? There are over 80 million business pages active on Facebook, and it can be a challenge being found, and attracting user interest. It’s an important step to take to make sure that your Facebook page comes up when people…
Instagram has evolved from being a simple, photo-sharing platform into an efficient content marketing tool. It’s constantly helping brands to reach their target audience and increase sales. The social platform has more than 800 million monthly active users and over 25 million business accounts. Also, around 60 percent of online adult users are enjoying it.…