When the summer starts to lose its color and the leaves start falling from the trees, consumers start thinking about shopping for the holidays. There will be plenty of people complaining on social media about how the stores set up their holiday decorations too soon, but those same consumers are still going to venture into…
A strong online presence is important for blogs and businesses alike. One of the best ways to establish yourself in the online world is through the magic of social media. Most of the time, posting on sites like Twitter or Facebook isn’t enough to spread word about your blog, business, or website. The best way…
The world of marketing and advertising has seen massive changes over the past decade. Developments in technology and changing consumer habits are two of the main reasons for these changes, and businesses need to understand and react to what’s happening. Consumers are less likely to read newspapers and magazines, so print advertising is no longer…
Even in the age of automation, efficient customer relationship management (CRM) software solutions, mobile web, big data, smart wearables, and the Internet of Things, a human touch still remains relevant and crucial in customer service interactions. In fact, a Gartner study estimates that by 2017, one-third of all customer support communications will still need a…
For too many companies, marketing takes place in a bubble. The marketing plan is created and approved by management, the money is distributed and each department fights for its little piece of the pie. While this approach to marketing is common, it is rarely effective. Your customers do not live in a bubble, and neither…
Just because there’s a feature you can add to your website, doesn’t mean it’s something that’s going to appeal to customers. In fact, there are some website features that could be the reason for your lack of conversions and website traffic. Put yourself in the place of your potential customers and ask yourself, “Would I…
If you’ve been blogging for any length of time, you understand just how fun and exciting writing for an audience can be. Maybe you have a blog attached to your company website, or perhaps you just blog as a hobby. Either way, one of the most important things any blogger needs to do is work…
From small-time blogs to e-commerce powerhouses, dismal traffic figures plague countless sites across the web. While issues like high bounce rates and poor conversions certainly contribute to low sales and disappointing overall results, minimal traffic has a much greater impact, effectively limiting a site’s earning potential. Advertising and expensive marketing campaigns provide some relief for…
Every business needs to advertise to acquire clients, but marketing can be a costly business. The Holy Grail of every company, big or small, is to discover marketing tools that achieve a great deal with relatively little cost and this is where promotional items can be used to effectively market your business. What do promotional…
It is often said that there is no such thing as bad publicity, but that’s not true. While negative publicity still focuses attention on a company, it can destroy reputation and badly affect sales or production. Negative publicity is almost always unintentional; a company does something it thinks is good, and winds up getting a…