The Vacation Playbook: Ensuring Continuity and Productivity While You Recharge If you thrive on the challenges and responsibilities of your role as an owner or manager, taking a vacation can feel like a daunting prospect. How do you step away while ensuring your team performs at its best? And how do you truly recharge and…
How to Use Email Marketing to Increase Sales in Your Brick-and-Mortar Store The growth of online shopping, rising rents, and increased living costs have forced many physical stores to refine their marketing strategies. Sadly, many have had to close their doors for good. It’s not all bad news, however; the National Retail Federation predicts a…
The Importance of Having a Strong Online Presence for Your Local Business In an age dominated by the endless scrolling of social media feeds and the incessant clicking of e-commerce sites, one may ask: how important is it for a local business to establish a strong online presence? Well, imagine the internet as a bustling…
You can have a professionally built, visually appealing, fully responsive website. You can own a brand that features the very best products or services in your niche. However, if your site has little-to-no traffic, none of that will matter. Your target audience won’t know you exist, you will not have any sales, and your brand…
Completing focused work that moves you closer to your goals is a critical part of running a business. If, however, you are stuck at home and cannot work on the day-to-day operations, it is a good idea to think about improving your mindset. The way you approach work, from the big picture to the smaller…
A company’s website should be a tool for driving conversions. Unfortunately, many businesses focus too much on website traffic and overlook conversion rates. While attracting visitors is important, visitor engagement matters more, which is why conversion rate optimization should be a priority for any business operating online today. What is Conversion Rate Optimization (CRO)? Put…
If your marketing emails are not getting opened, then you are wasting your time sending out emails. But how do you go about improving your open rate? Getting more people to open a marketing email takes more than a sensational subject line. To increase the number of people who are reading your marketing emails, you…
Blogging is an activity that can help businesses of all sizes. Most entrepreneurs understand the importance of content marketing in this era, but many don’t dedicate enough attention to their blog. A quality blog can be the hub for your content marketing endeavors, acting as the focal point for your activity. You may still question…
Email marketing is still relevant to digital marketing and will be, well into 2020. However, keep in mind that like other online marketing strategies, email marketing is always adapting, changing, and advancing with the technology around it. According to Marketo, 94 percent of internet users will go online simply to check their email. One of…
While working from home has its perks, it also has its downsides. One of the most common challenges is keeping motivation and energy levels high, especially if you thrive in more social environments. The problem is that a lack of a steady routine and social isolation can drain your energy, which isn’t good for productivity.…