Many small businesses struggle to stay profitable, with cost-cutting a priority in leaner times. A common way to cut costs is to strip down the marketing budget, avoiding substantial investments in riskier strategies. Reducing marketing spend can severely damage customer acquisition efforts, though, making it harder to come out of the slump. Marketing the…
Cyber-crime is on the rise worldwide, so it is imperative for businesses and individuals to take steps to protect themselves online. Keep in mind that this type of criminal activity can range from stealing sensitive information all the way to utilizing the internet in order to arrange illegal sexual activity. There are a wide variety…
In today’s job market, employees have more choices of where they can work and what they will tolerate when it comes to the workplace culture. Exceptional employees are hard to come by, and in order to hold on to your most valuable employees, you should provide them with a workplace environment that inspires creativity, motivates…
Every day, more businesses are coming to rely on SEO to improve their prospects and drive up patronage of their brand. That is because modern day consumers tend to utilize search engines in finding solutions to their needs, so the faster your brand pops up, the more likely they are to consider sticking with you.…
If you’re planning to promote your business using pay-per-click (PPC) ads, you’ll need to choose the right PPC platform. Not surprisingly, Google Ads and Bing Ads are the most popular platforms among business owners and marketers. The former was launched by Google in 1999 under the brand name AdWords, whereas Microsoft launched Bing Ads in…
Pinterest is one of the fastest growing social media websites and is slowly becoming recognized as one of the social media behemoths, much like Twitter and Facebook. However, there is one major difference between Pinterest and other social media websites – Pinterest is largely female dominated. There is nothing wrong with this, but Pinterest will…
People today get inundated with information, most of which contains marketing messages. Influencers and brand marketers only have a short time to make a lasting impression on an audience. With flooded email inboxes, countless websites and social media platforms crawling with advertisers, the competition is fierce. It is essential not only to get your brand…
The social aspect is probably the most important part of social media. People use Facebook, Twitter, and LinkedIn to connect with others, meet new people, and stay in touch with friends and family. Everyone has different reasons for sharing content. The best way to create viral content is knowing what your audience wants to see…
Some people may feel that LinkedIn isn’t as fun as other social media sites. However, the business networking platform plays a crucially important part for brands. It’s vital that you include this site in your digital marketing strategy. With this in mind, here are some strategies you can use to make your brand visible on…
There are some great tactics that you can use to get more followers on Instagram. It’s simpler than you might think: with a good niche and some decent content, it’s not so hard to reach an audience and grow your page. Most brands fail due to a lack of persistence. They post for a few…