Veterans and active duty military members are a very smart addition to your customer base. However, marketing to them is much different than marketing to civilian customers and can be very difficult to master. According to the Department of Veterans Affairs, there were 20 million veterans in 2017, coupled with their spouses and active duty…
Small businesses are the backbone of the American economy, providing almost half of all jobs in the US. Almost 20 percent of American workers are employed on businesses with fewer than 20 employees. Yet, over one-third of all new small businesses close within the first two years and over 50 percent exit the market before…
Brands know the importance of digital marketing and social media plays a crucial role in that. However, there is an art to getting it right. Hopefully, this article will provide some helpful information on the types of content to post on social media. Businesses will see posting the right content is critical to successful engagement.…
Most brands now realize the importance of content marketing. Of course, this means that most have websites and a company blog. However, successful content marketing goes way beyond having the intent to write a blog post once in a while. It’s also fair to say there is a specific art to blogging. Therefore, this article…
The holidays mark the time when people are most willing to spend money on things. Savvy business owners know how to take advantage of this time of the year. Marketing strategies come aplenty for those who know what they’re doing. But for first-time entrepreneurs, coming up with a marketing strategy during the holidays can be…
The use of video content in marketing is becoming increasingly popular, with around 87 percent of businesses using video as a marketing tool. As Twitter is one of the most popular social media channels, it’s easy to see why more and more businesses are using video on the platform to increase their visibility. Here, we’ll…
It’s been a year since you’ve opened your small business’ doors and things are going well. Sales are good, and you’ve already built a loyal customer base. That’s fantastic when you consider the U.S. Bureau of Labor Statistics reports 20 percent of businesses on average fail in their first year. This cannot become you, but…
Brands know the importance of a solid digital marketing strategy. Social media marketing has an important part to play in this and Facebook is a platform suitable for most companies. This article looks at some of the best types of content to post on the social media site. 1. Videos and Facebook Live You may…
The 21st century has witnessed an upsurge in the use of the internet. The increased usage of the internet has also led to the exponential growth of social networking. Entrepreneurs are now able to find new customers through social media platforms. Platforms such as Instagram, Facebook, Twitter, and LinkedIn provide powerful opportunities for businesses to…
When you are an entrepreneur, it can be tough making important business decisions. The buck, as they say, stops with you. If you make the right decisions, your business will flourish. Make bad decisions, though, and it will all be down to you. Procrastination is not going to drive a business forward, though. Some people…