A Small Business Guide to Experiential Marketing With so much competition from other businesses, it’s more important than ever before for small brands to use innovative marketing strategies to stay afloat. This is why many small businesses are attracted to experiential marketing. So, what exactly does experiential marketing mean, and how can your small business…
Are You Missing the QR Code Bandwagon? QR, Quick Response, Codes are extensively used by business around the world. That’s those square boxes with lots of little markings in them that seem to mean nothing. They do mean something though, and they can quickly respond with a message, link, or action to the person taking…
10 Reasons Why Direct Mail Marketing Still Works Many companies have written off direct mail as a thing of the past. Businesses are now focusing most of their marketing efforts on digital marketing. However, direct mail marketing still has a lot to offer. So, it would be unwise to consign this form of marketing to…
8 Ways Your Company Can Get B2B Social Media Right Social media is a big roadblock for the majority of B2B companies. Most are unsure of how to implement an effective B2B social media strategy, while others neglect it entirely. Perhaps they have a consistent content strategy for LinkedIn but forgo other platforms. If you…
Content marketing is a crucial part of any successful digital marketing strategy, but many businesses are still making mistakes that are damaging their reputation. Fortunately, any marketer can turn things around if they recognize where they’re going wrong. To strengthen your content marketing strategy, here are 13 common content marketing mistakes you should aim to…
The design of an e-commerce store plays a crucial role in the overall conversion rate. If visitors get a negative impression after arriving on your site, they will probably leave quickly. The design of a store involves both the major elements that are immediately visible and the subtler details that are less obvious at first…
A company’s website should be a tool for driving conversions. Unfortunately, many businesses focus too much on website traffic and overlook conversion rates. While attracting visitors is important, visitor engagement matters more, which is why conversion rate optimization should be a priority for any business operating online today. What is Conversion Rate Optimization (CRO)? Put…
If you want to grow your following on Pinterest as quickly as possible, there are a few key strategies that are very effective. These tips can be especially beneficial for those who are using this social media site to promote their business. The more followers you have, the easier it will be to benefit in…
All marketing campaigns include some kind of sales letter to convert leads into customers. It could be in the form of a landing page, or it could be broken up into multiple drip emails. Not much has changed since the dawn of direct response marketing by mail, and the same fundamental principles apply to all…
Facebook remains one of the best ways to reach your target audience, offering you the chance to connect with millions of users on what continues to be the world’s largest social network. Although Facebook uses an algorithm that’s constantly changing to make it more difficult than it used to be to connect with users, the…