One of the main concerns local businesses have when developing an online marketing campaign is affordability. Costs can potentially spiral out of control, with the desire to build campaigns across a wide range of channels. Most local businesses are targeting a specific audience, though, by reaching those with interest in their products and who are…
The holiday season is fast approaching, and big retailers are already making plans for their Black Friday sales and events. Small business owners might not think they should participate in this significant shopping day. However, Black Friday kicks off a four-day weekend of shopping experiences that customers love. It’s followed by Small Business Saturday and…
Pinterest is one of the fastest growing social media websites and is slowly becoming recognized as one of the social media behemoths, much like Twitter and Facebook. However, there is one major difference between Pinterest and other social media websites – Pinterest is largely female dominated. There is nothing wrong with this, but Pinterest will…
People today get inundated with information, most of which contains marketing messages. Influencers and brand marketers only have a short time to make a lasting impression on an audience. With flooded email inboxes, countless websites and social media platforms crawling with advertisers, the competition is fierce. It is essential not only to get your brand…
Some people may feel that LinkedIn isn’t as fun as other social media sites. However, the business networking platform plays a crucially important part for brands. It’s vital that you include this site in your digital marketing strategy. With this in mind, here are some strategies you can use to make your brand visible on…
Social media has become the most powerful marketing platform for building brand awareness. For businesses today, building engagement through content sharing is critical. However, with so many individuals and brands publishing content online, getting people’s attention is harder than ever before. How do you stand out from the crowd and encourage content sharing? The following…
Marketing on Facebook requires posting even on a Business Page. Consistent posting of valuable content will encourage engagement and followers, both of which are necessary for conversion. However, it is not a good idea to post just any material. Posts should follow a pattern, or schedule and they should all move toward the business’s end…
Any business that wants to succeed in the world of internet marketing needs to have inbound links. They need to be credible sites that are directly related to the products or services you offer on your website. You may personally love gardening and have found several gardening websites that you follow. But, you would not…
The rise in video consumption does not look like it will slow down anytime soon. YouTube reports a 100% rise in mobile video consumption each year, with high engagement levels reported across all types of sites that integrate video. Any business that doesn’t have a video strategy risks being left behind. Thankfully, creating and promoting…
You can reach an incredible number of people if you create great content for your Facebook page. Think of Facebook as a central discussion board of the internet, where people go to check up on current events and make a few comments along the way. You can give them something to talk about. If a…