You can have a professionally built, visually appealing, fully responsive website. You can own a brand that features the very best products or services in your niche. However, if your site has little-to-no traffic, none of that will matter. Your target audience won’t know you exist, you will not have any sales, and your brand…
It’s a well-known fact that content marketing works. Publishing great content on your business blog will bring you traffic and leads. Your blog is also a very effective medium for engaging with your customers. Most business owners know the importance of keeping their blogs updated. The problem that many businesses have, though, is coming up…
Did you know that you can grow your online business without spending thousands of dollars on marketing? All you need is a little bit of effort, consistency, and determination. For example, content matters a lot when you want to improve your rankings and visibility; more on it later. Below are other strategies that you can…
Adding videos to website homepages or landing pages can immediately increase the rate of conversion. Videos help marketers build credibility because they add a human side, as compared to the copy on your landing page. To increase the rate of conversion, site homepages, or landing pages should build trust among the target audience. And that’s…
Are you a small business struggling to keep your market share as the competition in your niche increases? In this scenario, you are not alone. Every business comes across increase pressure from the competition. After all, you and your competitors are fighting for the same share of the market. It is essential to respond effectively…
Pop-ups are one of the most incorrectly used marketing tools on websites, so much so that browsers such as Chrome and Firefox have created pop-up blockers to help online users combat them. While pop-ups may seem like an excellent option for you to beef up your subscription lists, improve customer experience, or reduce your abandoned…
Each year comes with a new list of trends and predictions for search engine optimization (SEO) that marketers, web designers, and business professionals are advised to apply to their online real estate. In most cases, these lists are a creative retelling of old information or a modified recital of someone’s top ten, twenty, or even…
Local business websites are far more common than they once were, but plenty of small businesses still don’t have a strong web presence. Some entrepreneurs may feel they are not big enough to warrant a site, while others don’t think their customer base would require one. In some cases, entrepreneurs may feel they can simply…
It’s clear that brands find success on some social media platforms easier than others. Twitter can be a challenging site to crack, and there are a variety of reasons behind that. Here are some practical tips and advice on how your company can master Twitter. 1. Don’t be afraid to follow to grow your account.…
YouTube popped on the scene in 2005 and since then it has been on a trajectory upward, bringing in over one billion visitors every month. And while other social media platforms have sprung up over the past few years, YouTube has kept its position as the number one video sharing channel online. Business owners and…